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What is Akamai Media Analytics?

In today’s digital landscape, audiences expect instant access to video content that provides a fluid experience across different devices. Any factors that hinder this experience, such as slow loading times, poor video quality, and interruptions, can lead to reduced viewer engagement, higher drop-off rates, negative brand impressions, and a lower likelihood of viewers returning. It is crucial to understand the strong connection between video quality, reliable performance, and overall business success. Gaining an understanding of your audience's online viewing behaviors from both a quality and engagement perspective is vital for assessing the health of your business. Moreover, having clear visibility into video performance metrics is essential for uncovering critical viewer insights that can impact your business’s long-term viability. By focusing on these elements, companies can ensure that their offerings resonate with audience needs and foster greater viewer loyalty. Ultimately, this strategic emphasis can pave the way for enhanced customer satisfaction and a more robust competitive edge in the marketplace.

What is Affogata?

Harness the ability to reveal customer preferences and feelings by tracking every engagement across online platforms, social networks, and business applications, turning this data into practical insights for your brand. Achieve a nuanced understanding of brand perception and identify significant trends while closely monitoring your rivals. With extensive coverage of social media, web interactions, and internal business resources, every pertinent dialogue is captured. Empower your teams with customized insights utilizing Affogata's adaptable visualization tools and data export options. Ensure prompt responses with real-time analytics from Affogata, guaranteeing that no conversation goes unaddressed. Evaluate customer feedback on your campaigns and messaging to improve your Net Promoter Score (NPS) through sentiment analysis that contextualizes the quality of your service. Investigate the product features your customers desire and pinpoint areas where competitors might have an edge. Furthermore, identify influencers and emerging trends on your social media platforms and private communities to gain a comprehensive view of your brand’s reputation while remaining alert to potential risks. This thorough strategy not only helps you engage proactively but also positions you to adapt swiftly in a fast-changing market environment, ultimately driving growth and customer satisfaction.

Media

Media

Integrations Supported

Akamai
Evolv Al
Intercom
Salesforce
Slack
Zendesk

Integrations Supported

Akamai
Evolv Al
Intercom
Salesforce
Slack
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Akamai Technologies

Date Founded

1998

Company Location

United States

Company Website

www.akamai.com/products/media-analytics

Company Facts

Organization Name

Affogata

Date Founded

2020

Company Location

Israel

Company Website

www.affogata.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

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