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What is Alice?

Alice is a leading AI safety and adversarial intelligence platform built to secure the rapidly evolving landscape of generative AI, agents, and emerging technologies. Rebranded from ActiveFence, Alice combines a decade of real-world adversarial research with the industry’s most comprehensive toxic and abuse dataset to protect platforms, applications, and foundation models at scale. Its proprietary Rabbit Hole intelligence engine continuously ingests and analyzes billions of manipulative, harmful, and abusive data samples, enabling proactive threat detection before incidents become public crises. Today, Alice safeguards more than 3 billion users worldwide and monitors over 1 billion daily AI-human interactions across 120+ languages. The company’s WonderSuite platform delivers end-to-end AI security, including WonderBuild for pre-deployment stress testing, WonderFence for dynamic runtime guardrails, and WonderCheck for ongoing automated red-teaming. These capabilities address emerging risks such as prompt injection, jailbreaks, application-level exploits, compliance failures, and unintended GenAI behavior. Alice allows organizations to customize policy alignment based on regulatory obligations and risk tolerance, ensuring trusted interactions across text, image, and multimodal systems. By strengthening governance frameworks and reducing reputational exposure, Alice helps enterprises and frontier model labs deploy AI responsibly and confidently. Trusted by leading global technology companies, Alice serves as a foundational layer of safety for more than half of the world’s online experiences.

What is Alice Blue?

Alice Blue is a forward-thinking financial services firm that leverages technology to enhance the trading experience. The company provides a range of user-friendly trading tools through both web and mobile applications, reflecting its commitment to innovation. With over 15 years of experience in stockbroking, Alice Blue has established a reputation for excellence in technical and research advancements. The firm boasts a ZERO BROKERAGE policy for INVESTMENTS in EQUITY DELIVERY, IPOs, and Mutual Funds, while charging a nominal FEE OF RS15 for INTRADAY, FUTURES, and OPTIONS trading. Registered with NSE, BSE, MCX, NCDEX, and MCX SX, Alice Blue enables its clients to trade in equities, currencies, commodities, and various commodity instruments all from one integrated account. This streamlined approach simplifies investment management for users, making it an attractive option for both novice and experienced traders.

Media

Media

Integrations Supported

Agora
Samplead
Slack
Zendesk

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Segment Charges
Equity Delivery Brokerage ₹ 0
Equity Intraday Brokerage ₹ 15 or 0.05% on turnover per order (whichever is lower)
Equity Futures Brokerage ₹ 15 or 0.05% on turnover per order (whichever is lower)
Equity Options Brokerage ₹ 15 per order
Currency Futures Brokerage ₹ 15 or 0.05% on turnover per order (whichever is lower)
Currency Options Brokerage ₹ 15 per order
Commodity Futures Brokerage ₹ 15 or 0.05% on turnover per order (whichever is lower)
Commodity Options Brokerage ₹ 15 per order
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
Mac

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Alice

Date Founded

2018

Company Location

United States

Company Website

alice.io

Company Facts

Organization Name

Alice Blue Financial Services

Date Founded

2006

Company Location

India

Company Website

aliceblueonline.com

Categories and Features

AI Governance

Not specified

AI Guardrails

Not specified

AI Security

Not specified

Content Moderation

Artificial Intelligence
Audio Moderation
Brand Moderation
Comment Moderation
Customizable Filters
Image Moderation
Reporting / Analytics
Social Media Moderation
User-Generated Content (UGC) Moderation
Video Moderation

Digital Governance

Not specified

Categories and Features

Options Trading

Not specified

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