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What is Amazon Bedrock Guardrails?

Amazon Bedrock Guardrails serves as a versatile safety mechanism designed to enhance compliance and security for generative AI applications created on the Amazon Bedrock platform. This innovative system enables developers to establish customized controls focused on safety, privacy, and accuracy across various foundation models, including those hosted on Amazon Bedrock, as well as fine-tuned or self-hosted variants. By leveraging Guardrails, developers can consistently implement responsible AI practices, evaluating user inputs and model outputs against predefined policies. These policies incorporate a range of protective measures like content filters to prevent harmful text and imagery, topic restrictions, word filters to eliminate inappropriate language, and sensitive information filters to redact personally identifiable details. Additionally, Guardrails feature contextual grounding checks that are essential for detecting and managing inaccuracies or hallucinations in model-generated responses, thus ensuring a more dependable interaction with AI technologies. Ultimately, the integration of these safeguards is vital for building trust and accountability in the field of AI development while also encouraging developers to remain vigilant in their ethical responsibilities.

What is Alice?

Alice is a leading AI safety and adversarial intelligence platform built to secure the rapidly evolving landscape of generative AI, agents, and emerging technologies. Rebranded from ActiveFence, Alice combines a decade of real-world adversarial research with the industry’s most comprehensive toxic and abuse dataset to protect platforms, applications, and foundation models at scale. Its proprietary Rabbit Hole intelligence engine continuously ingests and analyzes billions of manipulative, harmful, and abusive data samples, enabling proactive threat detection before incidents become public crises. Today, Alice safeguards more than 3 billion users worldwide and monitors over 1 billion daily AI-human interactions across 120+ languages. The company’s WonderSuite platform delivers end-to-end AI security, including WonderBuild for pre-deployment stress testing, WonderFence for dynamic runtime guardrails, and WonderCheck for ongoing automated red-teaming. These capabilities address emerging risks such as prompt injection, jailbreaks, application-level exploits, compliance failures, and unintended GenAI behavior. Alice allows organizations to customize policy alignment based on regulatory obligations and risk tolerance, ensuring trusted interactions across text, image, and multimodal systems. By strengthening governance frameworks and reducing reputational exposure, Alice helps enterprises and frontier model labs deploy AI responsibly and confidently. Trusted by leading global technology companies, Alice serves as a foundational layer of safety for more than half of the world’s online experiences.

Media

Media

Integrations Supported

Agora
Noma
Samplead
Slack
Zendesk

Integrations Supported

Agora
Noma
Samplead
Slack
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

aws.amazon.com/bedrock/guardrails/

Company Facts

Organization Name

Alice

Date Founded

2018

Company Location

United States

Company Website

alice.io

Categories and Features

Categories and Features

Content Moderation

Artificial Intelligence
Audio Moderation
Brand Moderation
Comment Moderation
Customizable Filters
Image Moderation
Moderation by Humans
Reporting / Analytics
Social Media Moderation
User-Generated Content (UGC) Moderation
Video Moderation

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