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What is Amazon GameLift?

Amazon GameLift is a dedicated hosting service designed for managing game servers, facilitating the deployment, operation, and scaling of cloud servers tailored for multiplayer gaming. Whether you're in need of a fully managed experience or specific functionalities, GameLift leverages AWS's infrastructure to deliver optimal latency, reduce player wait times, and enhance cost-effectiveness. By utilizing AWS's extensive global network, Amazon GameLift efficiently oversees game servers and seamlessly integrates player matchmaking into game sessions. This allows for automatic scaling of various instances—ranging from one to thousands—while adjusting to fluctuating player demands without requiring manual oversight. Additionally, the platform includes vital support services for multiplayer gaming, such as matchmaking, session directories, player data management, and in-depth analytics. Complementary services like AWS Lambda offer serverless computing solutions that can easily scale, while features from Amazon GameLift FlexMatch further improve the matchmaking process. Overall, GameLift streamlines the complexities involved in running multiplayer games, serving as an essential asset for developers aiming to create engaging gaming experiences. By automating many functions, it allows developers to focus more on game design rather than server management.

What is Amazon Brand Lift?

Amazon Brand Lift offers brands a valuable opportunity to evaluate various customer metrics, including recognition, attitudes, preferences, favorability, intention, and ad recall. By tapping into the insights provided by the Amazon Shopper Panel community, brands can better understand the alignment of their campaigns with specific measurement objectives. The dedicated Brand Lift studios are designed to help advertisers accurately measure the impact of their campaigns on the upper and middle tiers of the marketing funnel in a clear and secure manner. With Amazon's Brand Lift, brands can witness an overall improvement in advertising-related metrics and explore survey data across various audience segments, taking into account factors such as age, income level, gender identity, ad frequency, ad type, and the devices used. Brands have the freedom to choose which campaigns to assess, create survey questions using available templates, and view results at their convenience. Additionally, results can also be accessed directly via the Amazon Ads API, facilitating seamless integration into existing reporting processes and empowering brands to make informed, data-driven decisions. This holistic approach not only enhances the effectiveness of advertising strategies but also fosters ongoing optimization for achieving maximum impact in the marketplace. Ultimately, leveraging Amazon Brand Lift can significantly elevate a brand's performance and resonance with its target audience.

Media

Media

Integrations Supported

AWS App Mesh
Amazon
Amazon Ads
Amazon DSP
Amazon Elastic Container Service (Amazon ECS)
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads

Integrations Supported

AWS App Mesh
Amazon
Amazon Ads
Amazon DSP
Amazon Elastic Container Service (Amazon ECS)
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

aws.amazon.com/gamelift/

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/measurement-analytics/brand-lift

Categories and Features

Game Development

2D
3D
Analytics
Animation
Asset Management
Drag & Drop
IT Asset Management
Network Management
Physics
Player Management
Prototyping
Virtual Reality
eCommerce

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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