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What is Amazon Transparent Ad Marketplace (TAM)?

Elevate your income and reduce latency effortlessly through a unified connection to our server-to-server marketplace. Our advanced auction analytics guarantee that the top bid always triumphs, with no costs for publishers and just a nominal fee of $0.01 CPM for bidders. Work more efficiently with your preferred collaborators, including Amazon, while also tapping into a network of over 50 additional buyers. By initiating a single ad request from your website or application, the Transparent Ad Marketplace handles everything on the server side, simplifying the process for you. You can take advantage of exclusive demand from Amazon and utilize our expertise in creating scalable systems. A straightforward SDK setup enables all demand partners to vie for ad space at the same time. Seamlessly integrate with ad-tech solutions designed to propel your business forward, requiring no extra development efforts and offering dedicated assistance from APS. Effortlessly broaden your partner network with our turnkey monetization solution tailored for publishers of any size. To start using TAM, all you need is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), paving the way for increased profitability. This innovative system not only streamlines ad management but also maximizes your revenue potential while providing you with the support necessary to thrive in the competitive ad landscape. Overall, the ease of use combined with robust features makes it an ideal choice for enhancing your advertising strategy.

What is Adtelligent?

Adtelligent empowers publishers by fostering technology independence, enabling them to connect with demand seamlessly while avoiding hidden fees and preserving their revenue. Our platform is equipped with strong ad serving features, innovative header bidding options, and a variety of tools that facilitate alternative routes for buyers. With a focus on maximizing revenue and streamlining integration, we have developed an open platform specifically aimed at managing Header Bidding efficiently. Although the advancements in programmatic advertising and data utilization have significantly enhanced efficiency for advertisers, they have also imposed substantial costs on media owners. In their quest for revenue growth, many publishers have sacrificed their independence, forming intricate partnerships with demand partners and intermediaries. This transition has caused publishers to lose oversight over the sale of their audience to prospective buyers, threatening the core principles of their business model. Additionally, by prioritizing immediate profits through these partnerships, publishers may jeopardize their long-term viability and financial health in an ever-changing digital environment. Ultimately, it is crucial for publishers to reclaim control and navigate this landscape with strategies that ensure lasting success.

Media

Media

Integrations Supported

Amazon Ads
DV Publisher Suite
Freestar
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Smoot AI
Snigel
Sovrn
SpotX
Verve
Xandr
iion

Integrations Supported

The Moneytizer

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Amazon

Company Location

United States

Company Website

aps.amazon.com/aps/transparent-ad-marketplace/

Company Facts

Organization Name

Adtelligent

Date Founded

2008

Company Location

United States

Company Website

adtelligent.com

Categories and Features

Ad Networks

Not specified

Advertising

Not specified

Categories and Features

Ad Server

Not specified

Advertising Agency

Campaign Management
Document Management

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