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What is Amazon Video Ads?

Amazon Video Ads offer a dynamic opportunity for advertisers to connect with customers on Amazon’s platforms through specifically targeted video content displayed on websites, mobile apps, and Fire tablet wake screens. By leveraging out-stream autoplay videos, brands can effectively convey their messages while crafting an engaging advertising experience. When at least half of the video is visible on the screen, it begins to play automatically, though the audio remains muted until the viewer takes action. Should the video leave the viewer's sight, playback will pause automatically, ensuring a seamless experience. It is crucial to refrain from including any clickable call-to-action elements within the ad, as clicking the video player would not only trigger the audio but also restart the video. Generally, Amazon video ads come with standard features such as the brand logo, a text headline, and a link for calls to action, all strategically placed next to the video player. This consistent format streamlines the advertising process by reducing the need for creative assistance from Amazon Advertising, making it suitable for both mobile and desktop users. Utilizing these features effectively can significantly improve your advertising strategy and boost viewer engagement, ultimately leading to better results for your campaign.

What is Amazon Interactive Video Service (IVS)?

Amazon Interactive Video Service (Amazon IVS) offers an efficient live streaming solution that is designed for quick setup, making it an excellent choice for creating captivating video interactions. By utilizing streaming software to transmit your live feeds to Amazon IVS, the platform takes care of all the backend processes necessary to provide low-latency live video to viewers around the globe, allowing you to focus on developing interactive elements alongside your broadcast. The integration of the Amazon IVS player SDK and timed metadata APIs enables you to customize and elevate the viewer experience, strengthening the connection with your audience across your own websites and applications. The process of setting up and configuring live streams is straightforward, allowing users to begin streaming almost instantly. After your video is sent to Amazon IVS, the platform manages all logistical aspects to ensure your live stream reaches your viewers effortlessly. Furthermore, Amazon IVS is optimized for delivering low-latency live video from the get-go, guaranteeing a seamless viewing experience for all participants. The platform is specifically designed to boost viewer engagement, making it a prime choice for those seeking interactive streaming solutions, while also offering robust support for a variety of broadcasting needs.

Media

Media

Integrations Supported

Amazon Ads
Amazon Brand Lift
Amazon Marketing Cloud
Amigo
Biteable
DinMo
HubiFi
Kleene
Latitude
Publishwide
Quaeris
Scispot
TunesBank
iDerive

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$0.20 per hour
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Amazon Advertising

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/en-us/resources/ad-specs/custom-media/amazon-video-ads

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

aws.amazon.com/ivs/

Categories and Features

Video Advertising

Not specified

Categories and Features

Interactive Video

Not specified

Live Streaming

Not specified

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