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What is Anura.io?
Anura was established by the entrepreneurial duo Rich and Beth Kahn, who have a strong background in business ventures. This innovative platform serves as a solution to combat ad fraud, revealing the presence of bots, malware, and human deception, ultimately enhancing campaign efficiency. The Kahns, who have previously seen their enterprise recognized on the Inc. 5000 List for five consecutive years, have a proven track record in entrepreneurship, highlighted by receiving the Ernst & Young Entrepreneur Award in technology.
By minimizing ad fraud, Anura enables advertisers to allocate more resources toward expanding their businesses effectively. The platform's approach ensures that visitors are only classified as fraudulent when there is absolute certainty regarding their inauthenticity, thereby eliminating false positives.
Anura's technology is validated against genuine conversion data, and it offers an advanced analytics dashboard that comprehensively demonstrates instances of fraud. Utilizing machine learning alongside the expertise of skilled engineers, Anura is capable of identifying even the most intricate fraud strategies in real time, ensuring advertisers can trust their metrics and focus on growth without the worry of deception. Furthermore, this dual approach of technology and human oversight guarantees a robust defense against evolving threats in the advertising landscape.
What is ADWARY?
Click fraud arises from a range of motivations, resulting in substantial financial setbacks for advertisers. To guarantee that you only invest in legitimate clicks and protect your Google Ads budget, it is crucial to recognize and address invalid clicks. ADWARY provides a comprehensive solution tailored specifically to combat click fraud in Google Ads, ensuring complete transparency and robust protection for your advertising campaigns. With a specially crafted methodology, ADWARY efficiently identifies fraudulent and invalid clicks using a variety of indicators, consistently preventing deceptive practices while offering clear and actionable evidence. The platform monitors every click on your Google Ads campaigns without any costs incurred, regardless of the number of clicks you receive. Whether you face a high likelihood of click fraud or simply experience an unexpected spike in clicks, ADWARY keeps you informed about all vital developments, empowering you to maintain control over your marketing strategy. This proactive methodology not only safeguards your advertising investments but also enhances your overall success in the competitive digital landscape. By leveraging such tools, advertisers can maximize their return on investment and ensure that their campaigns remain effective and efficient.
Integrations Supported
Axis LMS
CAKE
Contact Center Compliance
Everflow
Google Ads
HitPath
Lead Prosper
Partnerize
Phonexa
Retreaver
Integrations Supported
Axis LMS
CAKE
Contact Center Compliance
Everflow
Google Ads
HitPath
Lead Prosper
Partnerize
Phonexa
Retreaver
API Availability
Has API
API Availability
Has API
Pricing Information
Upon Request
Free Trial Offered?
Free Version
Pricing Information
€19 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Anura Solutions, LLC
Date Founded
2017
Company Location
United States
Company Website
www.anura.io
Company Facts
Organization Name
Modular Minds
Date Founded
2018
Company Location
Germany
Company Website
adwary.com
Categories and Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
PPC
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
Categories and Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking