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What is Anura.io?

Anura was established by the entrepreneurial duo Rich and Beth Kahn, who have a strong background in business ventures. This innovative platform serves as a solution to combat ad fraud, revealing the presence of bots, malware, and human deception, ultimately enhancing campaign efficiency. The Kahns, who have previously seen their enterprise recognized on the Inc. 5000 List for five consecutive years, have a proven track record in entrepreneurship, highlighted by receiving the Ernst & Young Entrepreneur Award in technology. By minimizing ad fraud, Anura enables advertisers to allocate more resources toward expanding their businesses effectively. The platform's approach ensures that visitors are only classified as fraudulent when there is absolute certainty regarding their inauthenticity, thereby eliminating false positives. Anura's technology is validated against genuine conversion data, and it offers an advanced analytics dashboard that comprehensively demonstrates instances of fraud. Utilizing machine learning alongside the expertise of skilled engineers, Anura is capable of identifying even the most intricate fraud strategies in real time, ensuring advertisers can trust their metrics and focus on growth without the worry of deception. Furthermore, this dual approach of technology and human oversight guarantees a robust defense against evolving threats in the advertising landscape.

What is Airbridge?

Campaign attribution across web and mobile platforms emphasizes metrics that are centered on users, providing complete visibility over all channels and devices. Featuring tools for integrated measurement and campaign evaluation, this system allows users to customize their dashboard to display a wide range of measurement metrics. Airbridge facilitates in-depth assessments of marketing activities by analyzing several performance indicators, including user engagement, retention rates, uninstall percentages, impressions, costs, and generated revenue. The platform guarantees that conversions are properly linked to the relevant media, devices, and platforms. By employing both last-click attribution and advanced statistical multi-touch models, Airbridge enables marketers to navigate intricate, non-linear customer journeys, offering a nuanced analysis of how each campaign, channel, platform, and search term contributes to conversion rates. Users can define their own detection parameters with validation rules to ensure accurate measurements. Additionally, Airbridge effectively addresses the problem of excessive advertising costs due to ad fraud, allowing for more efficient allocation of marketing budgets. Overall, this all-encompassing strategy empowers marketers to base their decisions on data, ultimately improving the success of their campaigns and fostering growth within their businesses. By leveraging these insights, businesses can adapt their strategies to respond to market changes more effectively.

Media

Media

Integrations Supported

Axis LMS
CAKE
Contact Center Compliance
Everflow
HitPath
Lead Prosper
Partnerize
Phonexa
Retreaver
Trackdesk
boberdoo

Integrations Supported

Amplitude
Braze
Google Ads
MobileAction
WillBot
tvScientific

API Availability

API Availability

Has API

Pricing Information

Upon Request
Pricing is provided from an Anura expert. Contact us to find the right package for you.
Free Trial Offered?

Pricing Information

Prices based on daily active users

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Anura Solutions, LLC

Date Founded

2017

Company Location

United States

Company Website

www.anura.io

Company Facts

Organization Name

AB180

Date Founded

2015

Company Location

South Korea

Company Website

www.airbridge.io

Categories and Features

Ad Fraud Detection

Not specified

Ad Networks

Not specified

Click Fraud

Not specified

Lead Generation

Not specified

PPC

Not specified

Categories and Features

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