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What is Apple Search Ads?

Apple Search Ads allows users to discover your application while searching the App Store, effectively connecting prospective customers with your app right at the moment they show interest. At Apple, we firmly believe that advertising can create value for both businesses and consumers, which has inspired us to develop a platform that combines outstanding performance for advertisers with a customer experience that is both reliable and pleasant. You have the ability to define your goals, set your budget, and choose your target audience, enabling you to initiate a search results advertisement in just a few simple steps. With advanced automation tools in place, optimizing your results becomes a straightforward task. You will only incur costs for app downloads at a rate you set. A user-friendly dashboard gives you a quick insight into your campaign's performance, offering you enhanced control over your advertising tactics and audience segmentation. With two placement options available, you can showcase your app either on the Search tab or prominently at the top of search results. Customize your audience selection and establish your bids, while also enjoying tailored recommendations that boost your campaign's efficiency. This holistic approach not only equips advertisers with the tools they need to meet their marketing objectives but also instills a sense of confidence and accuracy in their advertising endeavors. Ultimately, Apple Search Ads is designed to maximize engagement and provide a rewarding experience for both advertisers and users alike.

What is AUDIENCEX?

Expand your reach and enhance your digital marketing strategies by unifying access to over 22 integrated platforms that cater to programmatic, search, and social advertising—all in one accessible hub. Instead of limiting your options to a single demand-side platform (DSP), consider the advantages of utilizing a robust suite of 22 platforms. tdX offers seamless connectivity to more than 22 high-quality enterprise-grade platforms, enabling you to amplify the impact of your campaigns while extending your audience reach. No matter where your target demographic is found online, our trade desk is expertly crafted to help you identify and engage with them, fostering sustainable growth for your business. We adeptly navigate various channels, devices, and the ever-evolving communication landscape, equipping brands with strategic insights that facilitate informed decisions regarding their channel strategies and budget allocations. This approach guarantees that your advertising initiatives employ the best possible mix of media for optimal outcomes. Furthermore, you will gain access to consolidated reporting and customized dashboards that deliver clear and actionable insights into the effectiveness of your omnichannel marketing efforts, allowing for refined strategy optimization. By leveraging these comprehensive resources, you can significantly elevate your advertising performance and achieve the highest possible return on investment. Ultimately, the integration of these tools positions you to succeed in a competitive digital marketplace.

Media

Media

Integrations Supported

5X
Astra by Redbox Mobile
Cascade
CorralData
DataChannel
Kleene
LinkedIn
MINT
MobileAction
MyTracker
Nextdoor
Pinterest
Reddit
RightChoice
SearchAds.com
Sourcetable
SplitMetrics Acquire
Supaboard
The Trade Desk

Integrations Supported

5X
Astra by Redbox Mobile
Cascade
CorralData
DataChannel
Kleene
LinkedIn
MINT
MobileAction
MyTracker
Nextdoor
Pinterest
Reddit
RightChoice
SearchAds.com
Sourcetable
SplitMetrics Acquire
Supaboard
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Apple

Date Founded

1976

Company Location

United States

Company Website

searchads.apple.com

Company Facts

Organization Name

AUDIENCEX

Date Founded

2008

Company Location

United States

Company Website

audiencex.com/tdx/

Categories and Features

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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