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What is Ascent360?

Ascent360 is a powerful customer database solution that seamlessly integrates multiple data sources, providing a comprehensive 360-degree view of your customers, which allows for the creation and execution of highly targeted marketing strategies. With an intuitive drag-and-drop segmentation feature, marketers can rapidly generate lists and initiate campaigns in mere minutes. The platform smoothly integrates with your current systems, unifying your data into a single, cloud-based customer database. By utilizing customer analytics and predictive modeling methods such as RFM analysis, lifetime value assessments, and customer-to-prospect ratios, it delivers insightful data that guides your marketing efforts. Moreover, the platform's customer segmentation tools and third-party integrations facilitate the development and implementation of omni-channel campaigns, ensuring effective outreach to both existing customers and potential leads. This comprehensive approach not only boosts marketing productivity but also fosters deeper engagement and improved outcomes, ultimately leading to a more successful marketing ecosystem. As a result, businesses can make more informed decisions that align with their customer needs and market trends.

What is Activation Studio?

Activation Studio provides a user-friendly, no-code interface that utilizes a drag-and-drop functionality to enhance workflow productivity and campaign performance within the Salesforce Marketing Cloud environment. This innovative tool seamlessly incorporates Customer Data Platform (CDP) features, enabling effective audience segmentation, tracking of website user intent, and lead scoring. Users benefit from straightforward access to essential data via data designer and integration with data extensions, ensuring an intuitive experience throughout. By leveraging this efficient workflow, marketing teams can dramatically cut down on the time it takes to initiate marketing journeys, often completing tasks in half the usual duration. Additionally, improve your Salesforce Marketing Cloud capabilities with scoring rules, web tracking, and other features—all without any coding requirements. With the no-code add-on, you can truly harness the power of Salesforce Marketing Cloud through a simplified process for audience building and lead scoring. Your data remains securely housed within the Marketing Cloud, and the setup process is quick, taking only 20 minutes, which facilitates prompt deployment and immediate benefits. This groundbreaking solution not only streamlines data management but also empowers users to refine and elevate their marketing strategies to achieve greater effectiveness. With its robust functionality, users can maximize their engagement and drive better results in their marketing efforts.

Media

Media

Integrations Supported

Retail Pro
Salesforce Marketing Cloud

Integrations Supported

Retail Pro
Salesforce Marketing Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Ascent360

Date Founded

2013

Company Location

United States

Company Website

ascent360.com

Company Facts

Organization Name

Activation Studio

Date Founded

2021

Company Location

United States

Company Website

activation-studio.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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