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Astra DB

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What is Astra by Redbox Mobile?

Astra by Redbox Mobile delivers specialized services in mobile app marketing, with a strong focus on Apple Search Ads optimization through its innovative platform, Astra. This AI-driven solution automates campaign management and reporting, allowing marketers to minimize manual intervention while maximizing results. Astra leverages machine learning to continuously discover and evaluate new keywords, optimize bids dynamically, and intelligently pace budgets by scheduling spend throughout different times of the day. The platform’s Astra Experiments feature offers a robust framework for A/B testing custom product pages and ad creatives, providing quick, consolidated reporting to inform decisions. It supports multi-placement advertising strategies and advanced keyword reporting by integrating seamlessly with mobile measurement partners to track revenue and performance metrics such as ROAS and share of voice. Astra’s collaborative dashboard enhances team workflows by enabling comprehensive data visualization and comparisons across campaigns, regions, and ad formats. Since winning the Most Effective UA Platform award in 2023, Astra has become known for boosting campaign efficiency by about 30% and delivering better budget performance. Redbox Mobile also provides expert support to help clients transition easily from previous Apple Search Ads platforms, guiding them through demos, free trials, and personalized onboarding. Additionally, the company keeps users informed about security with active phishing alerts and provides ongoing insights through a blog and events. Overall, Astra by Redbox Mobile combines technology, creativity, and customer service to help app marketers drive growth through smarter, automated Apple Search Ads campaigns.

What is Astra DB?

Astra DB, developed by DataStax, serves as a real-time vector database-as-a-service tailored for developers seeking to rapidly implement accurate Generative AI applications. With a suite of sophisticated APIs that accommodate various languages and standards, alongside robust data pipelines and comprehensive ecosystem integrations, Astra DB empowers users to efficiently create Generative AI applications using real-time data for enhanced accuracy in production environments. Leveraging the capabilities of Apache Cassandra, it uniquely offers immediate availability of vector updates to applications and is designed to handle extensive real-time data and streaming workloads securely across any cloud platform. Astra DB also features an innovative serverless, pay-as-you-go pricing model, along with the versatility of multi-cloud deployments and open-source compatibility, allowing for storage of up to 80GB and executing 20 million operations each month. Additionally, it facilitates secure connections through VPC peering and private links, provides users with the ability to manage their encryption keys with personalized key management, and ensures SAML SSO for secure account access. You can easily deploy Astra DB on major platforms like Amazon, Google Cloud, or Microsoft Azure, all while retaining compatibility with the open-source version of Apache Cassandra, making it an exceptional choice for modern data-driven applications.