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What is Astra by Redbox Mobile?

Astra by Redbox Mobile delivers specialized services in mobile app marketing, with a strong focus on Apple Search Ads optimization through its innovative platform, Astra. This AI-driven solution automates campaign management and reporting, allowing marketers to minimize manual intervention while maximizing results. Astra leverages machine learning to continuously discover and evaluate new keywords, optimize bids dynamically, and intelligently pace budgets by scheduling spend throughout different times of the day. The platform’s Astra Experiments feature offers a robust framework for A/B testing custom product pages and ad creatives, providing quick, consolidated reporting to inform decisions. It supports multi-placement advertising strategies and advanced keyword reporting by integrating seamlessly with mobile measurement partners to track revenue and performance metrics such as ROAS and share of voice. Astra’s collaborative dashboard enhances team workflows by enabling comprehensive data visualization and comparisons across campaigns, regions, and ad formats. Since winning the Most Effective UA Platform award in 2023, Astra has become known for boosting campaign efficiency by about 30% and delivering better budget performance. Redbox Mobile also provides expert support to help clients transition easily from previous Apple Search Ads platforms, guiding them through demos, free trials, and personalized onboarding. Additionally, the company keeps users informed about security with active phishing alerts and provides ongoing insights through a blog and events. Overall, Astra by Redbox Mobile combines technology, creativity, and customer service to help app marketers drive growth through smarter, automated Apple Search Ads campaigns.

What is Astra?

Astra is a sophisticated AI-driven lead qualification platform that transforms anonymous website traffic into high-quality, sales-ready leads using always-on conversational AI Agents. Designed for ease of use, Astra requires no coding—simply type in your questions and deploy intelligent chatbots that capture visitor intent, qualify prospects, and hand them off to sales teams automatically. The system features advanced lead scoring and prioritization based on visitor behavior and responses, providing crystal-clear analytics that highlight conversion success and channel effectiveness. Seamless integrations with popular CRMs such as HubSpot, Salesforce, Slack, and calendar tools ensure smooth lead management with rich context for sales teams. Astra’s highly customizable chat widgets allow businesses to tailor conversations and branding to match their unique voice. Its AI continually learns and improves from every interaction, enhancing qualification accuracy over time. Built to serve a wide range of industries, Astra is especially effective for SaaS startups, marketing agencies, eCommerce businesses, and B2B enterprises focusing on pipeline quality. The platform supports multilingual real-time conversations and offers voice AI agents for deeper engagement. Astra also provides white-glove onboarding, dedicated success managers, and priority support for business plans. Its fast setup, powerful insights, and automated workflows empower teams to close more deals faster and with greater confidence.

Media

Media

No images available

Integrations Supported

Apple Search Ads

Integrations Supported

Apple Search Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$0
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Redbox Mobile

Date Founded

2013

Company Location

United Kingdom

Company Website

redboxmobile.com/platform/

Company Facts

Organization Name

Astra

Date Founded

2025

Company Location

Hong Kong

Company Website

www.wati.io/products/astra/

Categories and Features

Categories and Features

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

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