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What is Audience Acuity?
Identity resolution involves the process of connecting different identifiers from a range of devices and interactions to build a unified and lasting profile for individuals. In the current digital environment, organizations encounter notable difficulties when they are unable to recognize and engage with consumers effectively across various platforms. A significant number of online users do not log in or authenticate, which results in lost opportunities to connect with potential clients. The goal is to develop a thorough understanding of the customer, which includes their digital identifiers and interactions with brands, ultimately enabling businesses to convert this insight into an outstanding customer experience. The urgency of this need increases as marketers prepare for the expected phase-out of third-party cookies. We have established a unique and exceptionally reliable identity graph that relies exclusively on deterministic methods and is designed for scalability. Our aim is to equip businesses with the tools necessary to accurately identify and engage with audiences across multiple channels and devices on a broad scale, ensuring that they capitalize on all valuable interactions. By improving identity resolution, companies can cultivate more robust relationships with consumers, refine their marketing approaches, and ultimately drive better business outcomes. This comprehensive strategy is essential for navigating the complexities of modern consumer engagement.
What is AWS Entity Resolution?
Implement entity resolution workflows in mere minutes, drastically reducing the time typically required for such processes from months to just a few short spans. Customize advanced matching techniques that boost data accuracy based on your unique business needs. Protect your data while minimizing unnecessary transfers by retrieving records directly from their original sources. AWS Entity Resolution streamlines the task of matching and connecting related records, removing the need for custom-built solutions entirely. Leverage flexible, configurable machine learning (ML) techniques in tandem with rule-based methods to fine-tune record matching according to your organizational objectives. By removing duplicate entries, you can uncover richer insights from your data, effectively preparing it for artificial intelligence (AI) model training and ultimately driving better business outcomes. Cultivate more impactful experiences by utilizing integrated insights across multiple areas, including advertising, marketing campaigns, customer support services, loyalty initiatives, and e-commerce activities. Achieve seamless integration of SKUs, UPCs, or distinct product identifiers into a unified product record, which enhances tracking across retail outlets and supply chains and leads to greater operational efficiency. Furthermore, this streamlined approach not only boosts productivity but also fosters a data-driven culture that can adapt to future challenges and opportunities.
Integrations Supported
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Android
iPhone
iPad
Supported Platforms
SaaS
Customer Service / Support
Not specified
Customer Service / Support
Web-Based Support
Training Options
Not specified
Training Options
Documentation Hub
Webinars
Company Facts
Organization Name
Audience Acuity
Date Founded
2015
Company Location
United States
Company Website
audienceacuity.com
Company Facts
Organization Name
Amazon
Company Location
United States
Company Website
aws.amazon.com/es/entity-resolution/
Categories and Features
Data as a Service (DaaS)
Not specified
Identity Resolution
Not specified
Categories and Features
Identity Resolution
Not specified