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What is Audience Acuity?

Identity resolution involves the process of connecting different identifiers from a range of devices and interactions to build a unified and lasting profile for individuals. In the current digital environment, organizations encounter notable difficulties when they are unable to recognize and engage with consumers effectively across various platforms. A significant number of online users do not log in or authenticate, which results in lost opportunities to connect with potential clients. The goal is to develop a thorough understanding of the customer, which includes their digital identifiers and interactions with brands, ultimately enabling businesses to convert this insight into an outstanding customer experience. The urgency of this need increases as marketers prepare for the expected phase-out of third-party cookies. We have established a unique and exceptionally reliable identity graph that relies exclusively on deterministic methods and is designed for scalability. Our aim is to equip businesses with the tools necessary to accurately identify and engage with audiences across multiple channels and devices on a broad scale, ensuring that they capitalize on all valuable interactions. By improving identity resolution, companies can cultivate more robust relationships with consumers, refine their marketing approaches, and ultimately drive better business outcomes. This comprehensive strategy is essential for navigating the complexities of modern consumer engagement.

What is Adenty?

Adenty is a robust platform designed to effectively gather and activate audience data. In an era of stringent tracking restrictions, it enables companies to identify three times as many engaged users, construct profiles with double the detail, and improve conversion rates significantly. Key functionalities include: 1. Identity resolution, which facilitates the collection of user data across diverse platforms without dependence on cookies, thus effectively tackling issues related to incognito browsing, VPNs, and private windows. This capability reduces analytics gaps and enriches insights, while also allowing the secure storage and sharing of visitor information on the server to ensure consistent tracking, even when browser storage is unstable. 2. Real-time data activation empowers businesses to launch prompt and engaging responses based on consolidated insights, while also allowing the integration of various marketing technologies to manage their engagement efforts from one cohesive platform. 3. Data connectivity connects visitor information from multiple sites and tools, providing a holistic view that enhances precise (re)targeting and personalization, ultimately leading to an improved user experience. This comprehensive strategy not only fosters a deeper understanding of audience behaviors and preferences but also propels more favorable business results, demonstrating the value of leveraging integrated data solutions in today's digital landscape.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

3€/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Audience Acuity

Date Founded

2015

Company Location

United States

Company Website

audienceacuity.com

Company Facts

Organization Name

Adenty

Date Founded

2023

Company Location

Estonia

Company Website

adentypro.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

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