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What is Audiense?

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

What is Appinio Market Research?

The preferences of consumers and the dynamics of the market are constantly changing. Appinio simplifies the process of market research, allowing businesses to gather thousands of responses from their target audience in mere minutes, which results in quick and representative insights. We are transforming the landscape of market research, making it faster, easier, and more dependable than ever before. To fully understand what their audience wants, businesses must continually confirm their choices through consumer feedback. This continuous interaction not only helps organizations focus on consumer priorities but also improves their decision-making and fosters the development of better products. Moreover, the effectiveness of an organization's workforce, whether it's a small startup or a large corporate HR team, is crucial for its success. HR specialists can utilize targeted surveys to delve deeper into employee feelings, uncovering factors behind issues like dissatisfaction or frequent absenteeism, which can lead to constructive remedies. Furthermore, crafting surveys aimed at specific candidate demographics can greatly enhance recruitment strategies, ensuring organizations attract the best talent available. By adopting these methods, companies can set themselves up for long-term growth and prosperity, ultimately creating a more engaged and motivated workforce that contributes to their success.

Media

Media

Integrations Supported

Brandwatch
Buffer
Hootsuite
Lumen by Talkwalker
Meltwater
Pulsar Platform
X (Twitter)

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version

Pricing Information

$1.90 per credit

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Audiense

Date Founded

2011

Company Location

United Kingdom

Company Website

audiense.com

Company Facts

Organization Name

Appinio

Date Founded

2014

Company Location

Germany

Company Website

www.appinio.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Intelligence

Not specified

Influencer Marketing

Influencer Discovery
Social Media Monitoring

Market Research

Benchmarking
Data Management
Sample Management

Marketing Analytics

Social Media Metrics

Performance Marketing

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Keyword Filtering
Multi-Account Management

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Dashboard

Categories and Features

Market Research

Benchmarking
Data Management
Panel Management
Sample Management
Statistical Analysis
Survey Management

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