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What is Audigent?

Audigent emerges as a leading platform that excels in data activation, curation, and identity solutions. By harnessing cutting-edge technology, it successfully utilizes privacy-compliant first-party data to enhance media addressability and facilitate monetization on a grand scale without relying on cookies. As a trailblazer in data curation, Audigent is recognized for its unique identity solution, Hadron ID™, which is revolutionizing the programmatic advertising landscape. The platform boasts advanced products like SmartPMP™ and ContextualPMP™, which leverage artificial intelligence and machine learning to deliver consumer-safe data paired with premium inventory across extensive networks. Widely respected among major global brands and media agencies, Audigent effectively oversees more than 100,000 campaigns each month. Its validated and opt-in data solutions play a crucial role in driving revenue for esteemed publishers and partners, such as Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and many others. Audigent’s ongoing dedication to innovation and quality ensures it remains at the forefront of the industry, consistently delivering impactful data-driven solutions that meet the evolving needs of its clients. As it continues to refine its offerings, the platform is poised to influence the future of advertising even further.

What is Anatics?

Effectively transforming data and performing marketing analysis is vital for building confidence in marketing investments and enhancing returns on advertising spending. When unstructured data is poorly managed, it can undermine marketing decisions, making it imperative to efficiently extract, transform, and load your data to carry out marketing initiatives with certainty. Utilizing anaticsTM allows you to unify and centralize your marketing data for easier access and management. By loading, normalizing, and transforming your data meaningfully, you enable thorough analysis and performance tracking. Collecting, preparing, and analyzing all of your marketing information becomes a breeze, freeing you from the monotonous task of manually pulling data from multiple platforms. With automated data integration from over 400 sources, exporting your data to preferred locations becomes seamless. Storing your raw data in the cloud guarantees that you can retrieve it whenever necessary while strengthening your marketing strategies with dependable information. Focus on driving actionable growth instead of navigating the cumbersome process of managing countless spreadsheets and CSV files, which allows for a more effective resource allocation. By adopting this innovative approach to managing marketing data, you not only streamline processes but also create an environment where your business can truly flourish and adapt to changing market dynamics.

Media

Media

Integrations Supported

Integrations Supported

Amazon Web Services (AWS)
Apple iOS
Bing
Expedia
Facebook Ads
Google Ads
Google Analytics
Google Business Profile
Instagram
LinkedIn
Mailchimp
Meta Ads
Microsoft Excel
Pinterest
Shopify
Snapchat
Tripadvisor
YouTube
eBay

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$500 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Audigent, a part of Experian

Date Founded

2016

Company Location

United States

Company Website

audigent.com

Company Facts

Organization Name

Anatics

Company Location

United States

Company Website

anatics.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Data Integration
Predictive Modeling

Data Analysis

Data Discovery
Data Visualization
Predictive Analytics
Text Analytics

Data Discovery

Visual Analytics

Data Extraction

Web Data Extraction

Data Management

Data Capture
Data Integration
Data Migration
Master Data Management

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Campaign Management
Data Capture / Transfer
Data Visualization

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