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What is BDEX?

BDEX Omni IQ leverages artificial intelligence to assist businesses in discovering additional customers that resemble their ideal clientele. The BDEX Identity Graph employs a comprehensive network of SDKs, application publishers, and primary data sources, enabling companies to recognize consumers across various platforms. Each month, it authenticates more than 470 million hashed email-MAID-IP connections associated with 113 million households throughout the United States. As the sole identity platform that assures all IDs are linked to actual individuals, BDEX effectively eliminates any IDs associated with bots, click farms, and other types of ad fraud, along with temporary IDs resulting from Apple's ATT/DoNotTrack policies. Recognized by AdExchanger as the leading Identity Technology, BDEX offers solutions to enhance your targeting strategies and expand your customer base. This innovative approach not only improves marketing efficiency but also builds trust in the authenticity of consumer data used in campaigns.

What is Acxiom InfoBase?

Acxiom equips brands with essential tools to harness vast data for gaining insights about premium audiences on a global scale. By personalizing and engaging experiences in both digital and physical spaces, companies can more effectively understand and target their ideal customers. In today’s “borderless digital landscape,” where marketing technology and digital connectivity converge, organizations can quickly access a wealth of data attributes, service options, and online behaviors from around the world, which aids in making informed strategic choices. As a prominent global data provider, Acxiom boasts thousands of data attributes spanning over 60 countries, helping brands enhance millions of customer interactions every day with actionable insights while maintaining a strong commitment to consumer privacy. With Acxiom's support, brands can better understand, connect with, and engage a variety of audiences, optimizing their media investments and crafting more personalized experiences. By leveraging Acxiom’s capabilities, brands not only reach worldwide audiences efficiently but also create meaningful engagements that leave a lasting impact. This comprehensive approach ultimately enables organizations to thrive in a competitive market where consumer expectations are continuously evolving.

Media

Media

Integrations Supported

LiveRamp
Lotame
Facebook Ads
Instagram Ads
PubMatic
SAP Store
TransUnion TruEmpower

Integrations Supported

LiveRamp
Lotame
Acquia CDP
Affinity Solutions
AlumniFinder
Apache Spark
Captain Compliance
Centro Basis
Cisco CX Cloud
Hadoop
IBM Cloud
MediaMath
Oracle Cloud Infrastructure Data Catalog
comScore

API Availability

Has API

API Availability

Pricing Information

$250 per month
Enterprise pricing starts at $2500 per month
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

BDEX

Date Founded

2014

Company Location

United States

Company Website

www.bdex.com

Company Facts

Organization Name

Acxiom

Date Founded

1969

Company Location

United States

Company Website

www.acxiom.com/customer-data/infobase/

Categories and Features

Ad Fraud Detection

Not specified

Consumer Data

Not specified

Customer Data Platforms (CDP)

Customer Profiles
Customer Segmentation
Data Integration
Data Matching
Personalization
Predictive Modeling

Data Enrichment

Not specified

Data Quality

Address Validation
Data Discovery
Match & Merge

Identity Resolution

Not specified

Categories and Features

B2B Data

Not specified

Consumer Data

Not specified

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