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What is BaseCase?

BaseCase is recognized as the leading platform for communicating value and enhancing market access, provided by Certara. This extensive range of SaaS tools equips businesses within the pharmaceutical, medical device, and diagnostics industries to engage more efficiently with payers, healthcare professionals, and other key stakeholders through interactive mobile applications designed to create customized value narratives. By integrating 'no-code' content development with cohesive value communication in one platform, BaseCase has revolutionized how life science organizations express and deliver product value. This all-inclusive solution for the life sciences industry offers exceptional flexibility and rapid implementation through its combined content creation and Key Account Management (KAM) capabilities. Users are able to generate advanced mobile content without the necessity for coding, which greatly eases their workload and cuts costs. The unified platform enables companies to quickly launch their products, optimizing both content generation and KAM facilitation to enhance their strategic outreach initiatives. In an ever-changing healthcare environment, BaseCase empowers users to stay ahead of the curve in value communication advancements while fostering collaborative relationships with stakeholders. With its innovative approach, BaseCase is poised to redefine the standards for market access in the life sciences sector.

What is Aktana?

Aktana harnesses cutting-edge artificial intelligence combined with real-time human insights to provide sales and marketing teams in the life sciences industry with essential information that enhances customer experiences. Their AI-powered platform for next-best-actions integrates seamlessly with diverse data sources and critical elements of your commercial technology ecosystem, transforming extensive data into actionable guidance that aligns with existing workflows. By embedding intelligence throughout the entire omnichannel strategy, Aktana guarantees that each customer interaction feels like a continuous conversation—fluid, timely, and pertinent. Currently, over half of the top 20 global pharmaceutical companies leverage Aktana’s Contextual Intelligence Engine, which is tailored to optimize and elevate personalized omnichannel communications at scale. Furthermore, more than 300 brands globally are actively engaging with Aktana, emphasizing its role in nurturing intelligent customer interactions within the life sciences sector. This extensive utilization not only highlights Aktana's effectiveness in building meaningful connections but also illustrates how it drives impactful engagement strategies across the industry. The impressive reach of Aktana reflects a growing trend toward data-driven decision-making in enhancing customer experiences.

Media

Media

Integrations Supported

Adobe Acrobat
Microsoft Excel
NVIDIA AI Foundations

Integrations Supported

Adobe Acrobat
Microsoft Excel
NVIDIA AI Foundations

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Certara

Date Founded

2007

Company Location

Germany

Company Website

basecase.com

Company Facts

Organization Name

Aktana

Date Founded

2008

Company Location

United States

Company Website

www.aktana.com

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

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