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What is Betterment?

Betterment is one of the most recognized digital wealth management platforms, built to help individuals achieve financial growth with less effort and more confidence. It delivers automated investing through expert-designed, globally diversified portfolios while layering in advanced tax-saving tools like tax-loss harvesting, tax coordination across accounts, and automatic dividend reinvestment. Users also benefit from a high-yield cash account offering competitive APYs, seamless transfers, and FDIC insurance of up to $2 million—eight times more than most banks. Retirement planning is a core strength of Betterment, with options including Traditional IRAs for upfront tax deductions, Roth IRAs for long-term tax-free growth, and SEP IRAs ideal for entrepreneurs and small-business owners. The platform also provides simple, guided rollovers from old 401(k)s and higher-cost IRA accounts into Betterment-managed IRAs, helping investors consolidate assets, reduce unnecessary fees, and unlock more efficient portfolio growth. With its personalized calculators, goal trackers, and smart portfolio recommendations, Betterment adjusts strategies as life circumstances evolve, ensuring users stay on target for retirement milestones. Investors seeking hands-on support can upgrade to Premium, where Certified Financial Planners (CFPs) provide tailored advice on complex financial questions. By blending automation with human expertise, Betterment offers both convenience and personalized care for a broad range of savers. The platform’s easy-to-use interface, transparent pricing, and strong track record make it a trusted partner for over a million customers. Ultimately, Betterment combines technology, guidance, and innovation to create a modern way to invest, save, and prepare for retirement.

What is 401k Easy?

Affordable 401k plans guarantee zero fees, effectively protecting employees' retirement investments from any potential erosion due to "low" fees! Small businesses can take advantage of a wide selection of no-load funds and enjoy commission-free trading for stocks and bonds via self-directed brokerage windows. These IRS-sanctioned 401k prototype plans are specifically designed to cater to the distinctive needs of small business owners, including the filing of the annual 5500-SF and other beneficial features! For over 35 years, we have been committed to delivering cost-effective 401k options for small business owners, assuring that no fees are deducted from the assets within the 401k plan. Unlike other providers, Low-Cost and No Fee 401k Easy guarantees that employees' retirement funds remain intact, allowing them to keep 100% of their hard-earned savings. By utilizing the no-fee 401k Easy service, financial advisors and their associates are prohibited from profiting through hidden charges, ensuring that all contributions stay with the employees preparing for their future. This method allows small businesses to focus on enhancing their employees' financial futures without the added stress of excessive expenses, fostering a healthier work environment and a more secure retirement for everyone involved.

Media

Media

Integrations Supported

ADP Workforce Now
Ascentis
Bennie
Dayforce
Era
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Utluna
Workday Financial Management
Workday HCM

Integrations Supported

ADP Workforce Now
Ascentis
Bennie
Dayforce
Era
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Utluna
Workday Financial Management
Workday HCM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$495 set up fee
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Betterment

Date Founded

2010

Company Location

United States

Company Website

www.betterment.com

Company Facts

Organization Name

401k Easy

Date Founded

2000

Company Location

United States

Company Website

www.401keasy.com

Categories and Features

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