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What is BidMachine?

Access customized DSPs and refine them to meet your specific business goals. Leverage your application by integrating premium programmatic ads that resonate with your brand. Gain in-depth knowledge of bidding metrics to ensure the delivery of optimal programmatic experiences. Utilize in-app bidding to gather unified bidding analytics, which can provide a clearer picture of performance. Gradually improve your revenue without interrupting your current monetization strategy. Strive for full ownership and transparency with advanced optimization tools and access to raw data insights. Dealing with ambiguous fees and data redundancy can create unnecessary hurdles for your business processes. BidMachine focuses on empowering publishers to interact directly with their data and manage programmatic advertising effectively. To achieve this, it is essential to reduce the number of intermediaries involved. The more insight and authority publishers have over their programmatic advertising efforts, the more empowered and credible the industry can become, fostering a more sustainable ecosystem. This transformation not only boosts profitability but also nurtures a transparent relationship between publishers and advertisers, ultimately benefiting all parties involved. By fostering trust and collaboration, the entire landscape can evolve into a more efficient marketplace.

What is AdBook+?

FatTail is transforming the advertising sector by developing and implementing innovative solutions for sales, operations, and marketplace management, empowering publishers to take control of their business. At the core of our service offerings is a flexible Revenue Management Platform aimed at enhancing monetization, improving oversight, and promoting scalability. Our software is tailored to integrate seamlessly with your pre-existing processes, allowing you to operate more swiftly, efficiently, and profitably without disrupting your established business practices. As a leading global entity in advertising technology, FatTail provides the sole integrated platform that caters to both direct and programmatic supply needs. Our cloud-based services grant publishers extensive control over media planning, sales, and revenue management across a variety of advertising products and channels. Additionally, we offer exclusive inventory from top-tier brands for buy-side systems, ensuring quality and reliability in every transaction. By emphasizing adaptability and operational efficiency, FatTail is dedicated to reshaping how publishers interact with the advertising ecosystem, ultimately fostering a more effective advertising experience for all stakeholders involved.

Media

Media

Integrations Supported

DV Publisher Suite

Integrations Supported

DV Publisher Suite

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$100 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

BidMachine

Company Location

United States

Company Website

bidmachine.io

Company Facts

Organization Name

FatTail

Date Founded

2001

Company Location

United States

Company Website

www.fattail.com

Categories and Features

Categories and Features

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

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