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What is Bïrch?

Automating and managing advertisements across platforms like Meta, Google, TikTok, and Snapchat involves establishing automated rules, executing bulk campaign launches, highlighting top-performing posts, monitoring all facets of ad performance data, examining target audiences and creative content, and preparing scheduled reports for both your team and clients. By streamlining these processes, you can enhance efficiency and optimize your advertising strategy effectively.

What is Amazon Omnichannel Metrics?

Chief Marketing Officers (CMOs) offer valuable insights that help advertisers refine how they allocate their budgets, improve their campaign strategies, and ultimately boost the return on investment (ROI) from their media spending. By creating a well-rounded view of marketing efforts, CMOs facilitate a unified strategy for navigating the sales funnel. This approach enables advertisers to analyze the effectiveness of tactics used at different stages, including the top, middle, and bottom of the funnel. The detailed reports produced by CMOs clarify the relationships among target demographics, geographical areas, and the results of creative advertising efforts. Additionally, CMOs contribute to greater adaptability, which in turn enhances the optimization and success of marketing campaigns. One effective way for advertisers to measure the overall impact of their advertising efforts, both on and off Amazon, during active campaigns is through the use of Omnichannel Statistics (OCM). These insights cover all relevant channels related to Amazon and external platforms, encompassing both online and traditional shopping habits. Importantly, all products tied to Amazon Ads prioritize user privacy and security, guaranteeing that the data presented in reports remains aggregated and anonymized. Utilizing these insights empowers advertisers to make well-informed choices that can profoundly affect their marketing achievements, ultimately leading to improved performance and competitive advantage in the marketplace. By fostering a data-driven approach, CMOs help advertisers stay ahead of trends and adapt swiftly to changing consumer preferences.

Media

Media

Integrations Supported

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
AppsFlyer
Facebook
Google Ads
Google Analytics
Google Sheets
Hyros
Instagram
Instagram Ads
Slack
Snapchat
Snapchat Ads
TikTok
TikTok Ads
Wicked Reports
X (Twitter)

Integrations Supported

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
AppsFlyer
Facebook
Google Ads
Google Analytics
Google Sheets
Hyros
Instagram
Instagram Ads
Slack
Snapchat
Snapchat Ads
TikTok
TikTok Ads
Wicked Reports
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$99.00 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Bïrch

Date Founded

2016

Company Location

United States

Company Website

bir.ch/

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/measurement-analytics/omnichannel-metrics

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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