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What is Blotout?

Elevate customer satisfaction by implementing full transparency through infrastructure-as-code solutions. Blotout's SDK empowers organizations with familiar analytics and remarketing tools while maintaining the highest standards of user privacy. Engineered to adhere to GDPR, CCPA, and COPPA from the ground up, this SDK utilizes on-device, distributed edge computing to perform analytics, messaging, and remarketing without sacrificing personal data, device identifiers, or IP addresses. Gain deep customer insights by measuring, attributing, optimizing, and activating customer data comprehensively. Unique in its ability to integrate the entire customer lifecycle, it unifies event data from both online and offline channels. Building a trustworthy relationship with data ensures customer loyalty and compliance with GDPR and other global privacy laws, ultimately bolstering your brand’s reputation and fostering a loyal user base. By prioritizing transparency and privacy, businesses can create a more engaged and satisfied customer experience.

What is Appier AIRIS?

AIRIS is an advanced, AI-powered customer data platform designed to enable marketers to integrate and unify customer data in real-time across multiple channels such as web, mobile, cloud, CRM, and offline systems, offering a complete 360° view of each customer. It equips data teams with the tools to load and map first-party data, develop custom attributes, and consolidate identities from various sources, which allows for the immediate application of those attributes in marketing or personalization strategies. Featuring intuitive dashboards and templates, AIRIS effectively visualizes insights, aiding in rapid segmentation, customer journey assessment, and the identification of actionable metrics. Furthermore, its predictive models, which encompass conversion and price-sensitivity scoring, automatically generate over 500 predictive attributes for users without requiring extensive data science expertise from the organization. By greatly expediting the process from data collection to visualization and activation, AIRIS enables brands to move from insights to active marketing campaigns within minutes, significantly boosting real-time remarketing capabilities and overall marketing responsiveness. This forward-thinking methodology not only simplifies the marketing workflow but also allows companies to quickly adapt to evolving customer behaviors and preferences, ensuring they remain competitive in a dynamic market. Moreover, the platform's efficiency fosters a transformative approach to customer engagement, making it an invaluable asset for any forward-looking marketing team.

Media

Media

Integrations Supported

Looker
Salesforce
Amazon S3
Apache Cassandra
Autodesk Platform Services
Awin
Bing
Daisycon
Gmail
Intercom
Kwanko
Mailgun
Onfleet
Pipedrive
Procore
Purple
ReachLocal
Sailthru
dbt

Integrations Supported

Looker
Salesforce
Amazon S3
Apache Cassandra
Autodesk Platform Services
Awin
Bing
Daisycon
Gmail
Intercom
Kwanko
Mailgun
Onfleet
Pipedrive
Procore
Purple
ReachLocal
Sailthru
dbt

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Blotout

Date Founded

2019

Company Location

United States

Company Website

blotout.io

Company Facts

Organization Name

Appier

Date Founded

2012

Company Location

Taiwan

Company Website

www.appier.com/en/products/airis

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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