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What is Brand Analytics?
It is crucial for businesses to monitor and analyze their brands across both social media and traditional media platforms. Brand Analytics plays a vital role in addressing the operational needs of significant departments within a company by mitigating reputational risks and improving public relations. By designing attractive products and establishing a strong communication framework, organizations can enhance the quality of customer service and cultivate deeper customer loyalty. The reliability of data collected from diverse sources is assured by Brand Analytics, which includes social media sites like VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, and Twitter, as well as blogs, forums, review platforms, mobile app stores, public channels, and Telegram groups. Moreover, it also incorporates online news sources and the websites of leading governmental and market entities. Through a partnership with VK.com, Brand Analytics offers access to an extensive public data flow, delivering exceptional speed, quality, and thoroughness in message analysis that stands out in the industry. This comprehensive monitoring covers all types of messages and data, enabling businesses to stay informed and responsive in their strategic approaches. Consequently, this detailed analysis equips brands with the tools they need to adeptly navigate the intricate dynamics of public perception and respond to changes swiftly.
What is AIM Insights?
Perform a comprehensive analysis of your brand's online activity over the last 12 hours, days, weeks, or months, focusing on interactions in eight different languages, including a dozen Arabic dialects. Evaluate the virality of your brand while distinguishing between earned media and owned media. Monitor the digital presence of your competitors to identify what sets them apart from your brand. Discover the types of content that yield the highest engagement for your competitors and consider the elements that drive customer interactions. Ascertain which topics resonate most with your audiences and rank these from highest to lowest engagement. Collect insights on your brand's performance based on how frequently you post—whether it's hourly, daily, weekly, or monthly. Create distinct groups for your campaigns to assess the effectiveness of each initiative across various platforms. Maintain the flexibility to adapt your campaigns by editing, deleting, or adding posts as required. Centralize the management of different marketing efforts for streamlined oversight. Share key performance metrics like impressions, clicks, conversions, engagement rates, and cost per acquisition (CPA), while also exploring innovative strategies that could boost your overall results. Additionally, continually refine your approach based on the evolving landscape of digital marketing to ensure sustained growth and engagement.
Integrations Supported
Adobe Acrobat
Facebook
Instagram
Microsoft Word
Salesforce
Telegram
TikTok
UseDesk
VK
X (Twitter)
Integrations Supported
Adobe Acrobat
Facebook
Instagram
Microsoft Word
Salesforce
Telegram
TikTok
UseDesk
VK
X (Twitter)
API Availability
Has API
API Availability
Has API
Pricing Information
$339.75 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Brand Analytics
Date Founded
2012
Company Location
Russia
Company Website
br-analytics.ru/en_RU/brandanalytics/
Company Facts
Organization Name
AIM Technologies
Date Founded
2018
Company Location
United States
Company Website
www.aimtechnologies.co/insights/
Categories and Features
Media Monitoring
Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring
Social Media Monitoring
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking