What is Meltwater?

Meltwater is an AI-powered media intelligence, social listening, and marketing analytics platform that helps organizations monitor public conversations, manage media relationships, and evaluate brand performance. The software aggregates information from online news publications, social media networks, blogs, forums, review sites, podcasts, print publications, and television and radio broadcasts. Its media monitoring capabilities identify brand mentions, track press coverage, evaluate estimated audience reach, and measure share of voice against competitors. Social listening tools analyze conversations across Instagram, TikTok, Facebook, LinkedIn, YouTube, Reddit, X, and other regional and international platforms. AI-powered sentiment analysis, topic classification, and trend detection help communications teams understand changing consumer attitudes and identify emerging risks or opportunities. Meltwater's AI assistant, Mira, supports conversational analysis, automated summaries, research workflows, and the interpretation of complex media and marketing datasets. Media relations capabilities include journalist discovery, searchable contact profiles, personalized email outreach, press release distribution, and reporting on media engagement. Its influencer marketing tools enable organizations to identify creators, evaluate audience demographics, coordinate partnerships, manage campaigns, and measure influencer marketing results. Consumer intelligence capabilities provide audience segmentation, competitive benchmarking, trend forecasting, and analysis of customer preferences across digital channels. Meltwater also offers AI visibility tracking to monitor how organizations and competitors are represented in AI-generated answers from platforms such as ChatGPT, Gemini, Claude, and Perplexity.

Pricing

Price Overview:
Meltwater does not use a fixed public price list. Pricing depends on your team’s needs, coverage requirements, and contract terms.

Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.

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Company Facts

Company Name:
Meltwater Group
Date Founded:
2001
Company Location:
United States
Company Website:
www.meltwater.com
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Product Details

Deployment
SaaS
Windows
Mac
Training Options
Documentation Hub
Online Training
On-Site Training
Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Meltwater Categories and Features

Social Media Monitoring Software

Competitive Analysis
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Social Media Marketing Software

Analytics
Post Scheduling

Social Media Management Software

Brand Tracking
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Multi-Channel Data Collection

Reputation Management Software

Social Media Metrics
Social Media Monitoring

Public Relations Software

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Media Monitoring Software

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring