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What is Brandzooka?

Introducing the Agency Programmatic TV & Media Toolkit, Brandzooka is a specialized software designed to harness the most substantial opportunity for agencies: efficient media management. It simplifies the programmatic ad-buying process, eliminating the typical challenges and creating a distinctive platform that merges the appeal of Primetime TV with the power of digital marketing. This pioneering approach is not just innovative; it seeks to democratize and transform the media industry as we know it. Brandzooka employs cutting-edge machine learning algorithms for media trading, consistently delivering results that outperform human traders by three times. The newly available optional Control-Freak Certified feature enhances the user experience, and advertisers across various industries—from automotive to beverages, as well as from sports to consumer goods—are reaping remarkable benefits. With Brandzooka, agencies, regardless of size, can now execute targeted, high-impact rich media campaigns across both digital platforms and traditional television, all while respecting their budgetary limitations. This revolutionary tool equips agencies to thrive in a rapidly changing media landscape, ensuring they remain competitive and effective. Ultimately, Brandzooka is not just a tool; it is a catalyst for change in advertising strategies.

What is Adobe Primetime?

We help you maximize the profitability of your inventory through our cutting-edge advertising technology, which allows you to leverage your data for more accurate audience targeting. In addition, we facilitate the distribution of television content on multiple platforms while protecting subscriber revenue. Our cloud-based solutions also defend your income from unauthorized account sharing, all while expanding the viewing options available to your customers. Adobe Primetime offers significant benefits to media companies, demonstrating an impressive 385% ROI, a 24% increase in average engagement time, and a 59% decrease in the delivery time for OTT video services. With coverage that reaches 99% of pay-TV households in the United States, we are ideally equipped to deliver customized TV-quality advertising experiences on all devices. Additionally, Adobe Primetime is specifically engineered to manage complex events, allowing you to effectively navigate viewership spikes during significant live broadcasts, such as the Olympics and the Super Bowl. This functionality not only boosts viewer satisfaction but also strengthens your brand's position within the competitive media industry. Ultimately, our solutions empower you to stay ahead in the dynamic landscape of media consumption.

Media

Media

Integrations Supported

Integrations Supported

Adobe Photoshop Lightroom Classic
Intertrust ExpresssPlay

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Brandzooka

Date Founded

2015

Company Location

United States

Company Website

brandzooka.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/marketing/primetime.html

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Video Advertising

Not specified

Categories and Features

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

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