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What is Bright Analytics?

Bright Analytics presents a flexible analytics platform that seamlessly integrates solutions for acquiring, preparing, analyzing, and sharing data into a unified system. We work hand in hand with our clients to create an analytics stack that emphasizes both adaptability and growth potential. Whether you need an all-encompassing solution or a means to efficiently manage your data, our experienced team is here to help. Understanding the importance of dependable support, Bright Analytics guarantees that all essential data sources for analysis are consolidated within one platform. Each organization has distinct needs, which is why we steer clear of inflexible templates; our platform can connect to numerous data sources, enabling you to highlight them individually in your reports or combine them into bespoke calculated metrics. Furthermore, Bright Analytics takes great care in organizing and preparing your data sources, which culminates in a comprehensive data set that aligns with your business goals and enhances your decision-making abilities. By prioritizing customization and support, we demonstrate our commitment to empowering businesses in a data-centric environment, ensuring they have the tools necessary to succeed and adapt in a rapidly evolving market.

What is B2Metric?

A customer intelligence solution aimed at helping brands analyze and anticipate user behavior across multiple channels. Quickly evaluate your data to identify critical patterns and trends in customer actions, allowing you to make informed decisions with the help of sophisticated AI and ML technologies. B2Metric effortlessly integrates with a wide range of data sources, including your most essential databases. Improve your retention tactics by predicting customer churn and taking proactive measures to mitigate it. Categorize customers into distinct groups based on their behaviors, characteristics, and preferences to create more impactful marketing campaigns. Leverage data-driven insights to refine your marketing approaches, enhancing performance, targeting, personalization, and budget allocation. Provide outstanding customer experiences by optimizing interactions and tailoring marketing efforts accordingly. With AI-enhanced marketing analytics, you can minimize user attrition and encourage growth. Identify customers who may be likely to leave and develop proactive retention plans using state-of-the-art ML algorithms to maintain engagement and loyalty. In addition, this platform empowers brands to gain a competitive edge by utilizing extensive customer insights, ensuring they remain relevant in a fast-evolving market environment. Ultimately, the comprehensive analysis and understanding of customer behavior offered by this platform can significantly influence a brand's success.

Media

Media

Integrations Supported

Google Ads
Google Analytics
Google Cloud BigQuery
Adfinity
Amazon DynamoDB
AppsFlyer
Firebase
Google Cloud Storage
Google Drive
Insider
JW Player
Klaviyo
LinkedIn
Meta Pixel
Oracle Database
Salesforce
Snowflake
TUNE
Telegram
Verizon Small Business Essentials

Integrations Supported

Google Ads
Google Analytics
Google Cloud BigQuery
Adfinity
Amazon DynamoDB
AppsFlyer
Firebase
Google Cloud Storage
Google Drive
Insider
JW Player
Klaviyo
LinkedIn
Meta Pixel
Oracle Database
Salesforce
Snowflake
TUNE
Telegram
Verizon Small Business Essentials

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Bright Analytics

Date Founded

2014

Company Location

United Kingdom

Company Website

brightanalytics.com

Company Facts

Organization Name

B2Metric

Company Location

United States

Company Website

b2metric.com

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Machine Learning

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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