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What is Broad Financial?

A Self-Directed IRA, often referred to as an “Alternative IRA,” “Self-Managed IRA,” or simply “SDIRA,” serves as a retirement investment option that enables individuals to broaden their investment possibilities beyond conventional Wall Street channels, making it feasible to invest in physical assets like real estate and private placements. With the added benefit of checkbook control, these investors can manage their funds independently, facilitating immediate investment actions without the hassle of excessive paperwork or high transaction costs. If you aim to shield your retirement funds from the volatility of Wall Street stocks, bonds, and mutual funds, this account could be a perfect fit for your needs. The opportunity to delve into a diverse range of investments that go beyond the stock market, including real estate and various private offerings, is a significant advantage. By effectively diversifying your portfolio, you can lessen the risks tied to stock market declines and enhance the security of your financial future. Furthermore, this level of control empowers you to take an active role in your retirement strategy, which may lead to more tailored and informed investment decisions that align with your unique goals. Ultimately, a Self-Directed IRA can serve as a powerful tool for individuals seeking greater financial independence and flexibility in their retirement planning.

What is Betterment?

Betterment is one of the most recognized digital wealth management platforms, built to help individuals achieve financial growth with less effort and more confidence. It delivers automated investing through expert-designed, globally diversified portfolios while layering in advanced tax-saving tools like tax-loss harvesting, tax coordination across accounts, and automatic dividend reinvestment. Users also benefit from a high-yield cash account offering competitive APYs, seamless transfers, and FDIC insurance of up to $2 million—eight times more than most banks. Retirement planning is a core strength of Betterment, with options including Traditional IRAs for upfront tax deductions, Roth IRAs for long-term tax-free growth, and SEP IRAs ideal for entrepreneurs and small-business owners. The platform also provides simple, guided rollovers from old 401(k)s and higher-cost IRA accounts into Betterment-managed IRAs, helping investors consolidate assets, reduce unnecessary fees, and unlock more efficient portfolio growth. With its personalized calculators, goal trackers, and smart portfolio recommendations, Betterment adjusts strategies as life circumstances evolve, ensuring users stay on target for retirement milestones. Investors seeking hands-on support can upgrade to Premium, where Certified Financial Planners (CFPs) provide tailored advice on complex financial questions. By blending automation with human expertise, Betterment offers both convenience and personalized care for a broad range of savers. The platform’s easy-to-use interface, transparent pricing, and strong track record make it a trusted partner for over a million customers. Ultimately, Betterment combines technology, guidance, and innovation to create a modern way to invest, save, and prepare for retirement.

Media

Media

Integrations Supported

ADP Workforce Now
Ascentis
Bennie
Dayforce
Era
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Utluna
Workday Financial Management
Workday HCM

Integrations Supported

ADP Workforce Now
Ascentis
Bennie
Dayforce
Era
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Utluna
Workday Financial Management
Workday HCM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Broad Financial

Company Location

United States

Company Website

www.broadfinancial.com/self-directed-ira/

Company Facts

Organization Name

Betterment

Date Founded

2010

Company Location

United States

Company Website

www.betterment.com

Categories and Features

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