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Baymard is a comprehensive platform dedicated to research and insights on ecommerce user experience, built upon one of the largest compilations of original UX studies globally, which encompasses over 200,000 hours focused on usability testing, benchmarking, and thorough analysis of various online retail websites. This resource equips teams to make informed design decisions grounded in empirical data rather than personal biases, providing customized, industry-specific recommendations related to aspects such as site navigation, search capabilities, product presentations, shopping cart and checkout experiences, mobile usability, and overarching interaction patterns relevant to both B2C and B2B online commerce. In addition, it boasts an extensive research library filled with hundreds of best practice guidelines for user experience and thousands of annotated design examples derived from real-world user testing. Users can access AI-driven query tools for rapid responses to particular UX questions, and benchmarking tools allow them to measure their site's user experience against industry competitors and leading brands. Moreover, optional expert audit services are offered to identify critical usability deficiencies, ensuring that teams are well-equipped to refine their ecommerce platforms continuously. By engaging with Baymard's resources, businesses can significantly improve their customer interactions, ultimately leading to enhanced performance and growth in their online sales. Ultimately, this commitment to user-centered design fosters a deeper understanding of consumer behavior, which is crucial for sustained success in the digital marketplace.
Integrations Supported
Figma
API Availability
Has API
API Availability
Has API
Pricing Information
$900/year
Free Trial Offered?
Free Version
Pricing Information
$199 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Ovo Studios
Company Location
United States
Company Website
ovostudios.com
Company Facts
Organization Name
Baymard
Date Founded
2009
Company Location
Denmark
Company Website
baymard.com
Categories and Features
UX
Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research
Categories and Features
UX
Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research
