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What is Casted?

Your podcast is filled with the essential insights your audience craves. Yet, it's puzzling why numerous brands regard podcasting as an isolated effort rather than integrating it into their broader marketing strategy. With Casted, marketing professionals can unlock the full potential of their podcasts, enabling their teams to share the most influential content across multiple channels. If podcasts facilitate authentic conversations with industry leaders, internal experts, and consumers, then why do many brands create episodes without a well-defined plan? Casted allows you to harness key takeaways from your episodes, prolonging their relevance and maximizing the advantages of your podcast. Traditional podcast metrics often fall short in clarity, posing challenges in evaluating their actual effectiveness. By using Casted, you access valuable analytics that provide insights into your audience, connect their listening habits to purchasing behavior, and ultimately illustrate how your podcast plays a role in your organization's overall achievements. Furthermore, by weaving your podcast into your marketing framework, you can significantly amplify your brand's outreach and foster deeper connections with your audience. This strategic integration not only enhances visibility but also reinforces the value of the conversations your podcast delivers.

What is Audioboom?

Connect with your dedicated audience while sharing your brand story through strategic advertisement placements and endorsements from prominent voices in the podcasting industry. You have the option to effortlessly incorporate your audio player into your website, blog, or social media channels, guaranteeing compatibility with all types of devices. By accessing comprehensive analytics, you can gauge your podcast's performance and gain insights into your audience's demographics. Foster collaboration by inviting guests to participate in your show while managing their access to streamline production or co-hosting efforts. Design an intuitive webpage that allows your listeners to access your content from any browser and provides guidance on how to subscribe. If your podcast achieves over 10,000 listens per episode, we can help you monetize your content through various advertising and sponsorship avenues. Our platform enables real-time ad selection customized to align with your content's genre and the geographical location of your listeners. With our extensive global advertising network, we distribute millions of ads, encompassing both national and local audio promotions, in addition to video placements, which helps maintain impressive fill rates and competitive cost per thousand impressions (CPMs). This methodology not only optimizes your revenue potential but also significantly enriches the listening journey for your audience, fostering greater loyalty and engagement. By continuously evolving your strategies, you can ensure sustained growth and success in the dynamic podcasting landscape.

Media

Media

Integrations Supported

Adobe Marketo Engage
Drift
HubSpot CRM
HubSpot Customer Platform
WordPress

Integrations Supported

Fireside
Magellan AI
Podcastpage
Podpage
Softorino YouTube Converter

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$9.99 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Casted

Date Founded

2019

Company Location

United States

Company Website

www.casted.us

Company Facts

Organization Name

Audioboom

Date Founded

2009

Company Location

United States

Company Website

audioboom.com

Categories and Features

Content Marketing

Not specified

Podcast

Not specified

Podcast Hosting

Engagement Tracking
Hosting
Live Streaming
Publishing / Sharing

Categories and Features

Live Streaming

Audience Analytics

Podcast

Not specified

Podcast Advertising

Not specified

Podcast Hosting

Audio Recording
Hosting
Publishing / Sharing

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