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What is Catalina?
                By harnessing immediate insights and rapid responsiveness, we provide customized marketing strategies for consumer packaged goods (CPG) that illuminate shopper behavior and strengthen consumer relationships, all at an unparalleled scale. Identifying your target audience and selecting the best channels for effective messaging is crucial. Before developing your communication approach, a deep understanding of your audience is vital. Leverage our tailored or syndicated segments to engage shoppers more effectively. Our team of data specialists excels in offering valuable insights through comprehensive analysis of shopper data, which allows for a better grasp of diverse demographics. Our analytical tools yield exceptionally precise insights based on extensive consumer data, guaranteeing that your communications are highly tailored. Craft individualized messages that transform occasional shoppers into steadfast buyers and passionate brand supporters. Whether you aim to penetrate a new market or enhance loyalty among current customers, we are dedicated to helping you convey relevant and compelling messages that resonate profoundly. In the constantly shifting realm of consumer preferences, maintaining flexibility in your marketing strategy is essential for ongoing success, enabling you to adapt to new trends and consumer needs swiftly.
            
        
            What is Azira?
                Uncover the vital trends that can significantly affect your business's prosperity. Azira’s advanced data intelligence equips operational leaders and analysts with the tools needed to analyze trade zones, understand consumer patterns, and evaluate the performance of competitors effectively. Furthermore, marketers and advertisers looking to amplify their campaign effectiveness can utilize Azira’s insights to precisely target audiences using techniques like act-alike modeling, brand affinity assessments, and demographic data, among other metrics. Additionally, by seamlessly integrating with the largest advertising platforms worldwide, you can launch omnichannel campaigns and meticulously track both online and offline return on investment (ROI). This thorough methodology guarantees that your marketing strategies are grounded in data and focused on achieving tangible results, setting the stage for sustained growth. Ultimately, embracing these data-driven insights can propel your business to new heights in a competitive landscape.
            
        
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Integrations Supported
            
                
    AdQuick
            
            
        
        
    
        
        
            
                
    Cadent
            
            
        
        
    
        
        
            
                
    Databricks Data Intelligence Platform
            
            
        
        
    
        
        
            
                
    LiveRamp
            
            
        
        
    
        
        
            
                
    The Trade Desk
            
            
        
        
    
                
            Integrations Supported
            
                
    AdQuick
            
            
        
        
    
        
        
            
                
    Cadent
            
            
        
        
    
        
        
            
                
    Databricks Data Intelligence Platform
            
            
        
        
    
        
        
            
                
    LiveRamp
            
            
        
        
    
        
        
            
                
    The Trade Desk
            
            
        
        
    
                
            API Availability
            
                Has API
            
            
        
        
    
                API Availability
            
                Has API
            
            
        
        
    
                Pricing Information
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                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
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                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
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                Linux
            
            
        
        
    
                Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
                iPad
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Company Facts
Organization Name
Catalina
Date Founded
1983
Company Location
United States
Company Website
www.catalina.com
Company Facts
Organization Name
Azira
Date Founded
2012
Company Location
United States
Company Website
azira.com
Categories and Features
Audience Intelligence
                                        AI / Machine Learning
                                        
                                    
                                    
                                    
                                        Audience Segmentation
                                        
                                    
                                    
                                    
                                        Competitive Intelligence
                                        
                                    
                                    
                                    
                                        Content Tracking
                                        
                                    
                                    
                                    
                                        Data Visualization
                                        
                                    
                                    
                                    
                                        Data-Driven Insights
                                        
                                    
                                    
                                    
                                        Filters / Search
                                        
                                    
                                    
                                    
                                        Image Recognition
                                        
                                    
                                    
                                    
                                        Sentiment Analysis
                                        
                                    
                                    
                                    
                                        Social Listening
                                        
                                    
                                    
                                    
                                        Social Media Analytics
                                        
                                    
                                    
                                    
                                        Trend Tracking
                                        
                                    
                            
                        CPG
                                        Customer Management
                                        
                                    
                                    
                                    
                                        Electronic Data Interchange
                                        
                                    
                                    
                                    
                                        Financial Accounting
                                        
                                    
                                    
                                    
                                        Forecast / Demand Planning
                                        
                                    
                                    
                                    
                                        Inventory Management
                                        
                                    
                                    
                                    
                                        Lot Tracking
                                        
                                    
                                    
                                    
                                        Pricing Management
                                        
                                    
                                    
                                    
                                        Shopper Marketing
                                        
                                    
                                    
                                    
                                        Trade Promotion
                                        
                                    
                            
                        Categories and Features
Audience Intelligence
                                        AI / Machine Learning
                                        
                                    
                                    
                                    
                                        Audience Segmentation
                                        
                                    
                                    
                                    
                                        Competitive Intelligence
                                        
                                    
                                    
                                    
                                        Content Tracking
                                        
                                    
                                    
                                    
                                        Data Visualization
                                        
                                    
                                    
                                    
                                        Data-Driven Insights
                                        
                                    
                                    
                                    
                                        Filters / Search
                                        
                                    
                                    
                                    
                                        Image Recognition
                                        
                                    
                                    
                                    
                                        Sentiment Analysis
                                        
                                    
                                    
                                    
                                        Social Listening
                                        
                                    
                                    
                                    
                                        Social Media Analytics
                                        
                                    
                                    
                                    
                                        Trend Tracking
                                        
                                    
                            
                        Competitive Intelligence
                                        Alerts/Notifications
                                        
                                    
                                    
                                    
                                        Benchmarking
                                        
                                    
                                    
                                    
                                        Competing Product Analysis
                                        
                                    
                                    
                                    
                                        Keyword Tracking
                                        
                                    
                                    
                                    
                                        Social Media Monitoring
                                        
                                    
                                    
                                    
                                        Trend Analysis
                                        
                                    
                                    
                                    
                                        Website Monitoring
                                        
                                    
                            
                        Location Intelligence
                                        Behavioral Analytics
                                        
                                    
                                    
                                    
                                        Data Visualization
                                        
                                    
                                    
                                    
                                        Demographic Data
                                        
                                    
                                    
                                    
                                        Geocoding
                                        
                                    
                                    
                                    
                                        Geofencing
                                        
                                    
                                    
                                    
                                        Location Tracking
                                        
                                    
                                    
                                    
                                        Predictive Analytics
                                        
                                    
                                    
                                    
                                        Trade Area Analysis
                                        
                                    
                            
                        Location-Based Marketing
                                        Audience Demographics
                                        
                                    
                                    
                                    
                                        Beacons (BLE)
                                        
                                    
                                    
                                    
                                        Contextual Marketing
                                        
                                    
                                    
                                    
                                        Footfall Analytics
                                        
                                    
                                    
                                    
                                        Geofencing
                                        
                                    
                                    
                                    
                                        Location Intelligence
                                        
                                    
                                    
                                    
                                        Marketing Attribution
                                        
                                    
                                    
                                    
                                        Marketing Automation
                                        
                                    
                                    
                                    
                                        NFC
                                        
                                    
                                    
                                    
                                        Personalization
                                        
                                    
                                    
                                    
                                        Push Notifications
                                        
                                    
                                    
                                    
                                        QR Codes
                                        
                                    
                                    
                                    
                                        Reporting / Analytics
                                        
                                    
                                    
                                    
                                        Social Marketing
                                        
                                    
                                    
                                    
                                        Wi-Fi
                                        
                                    
                            
                        Market Research
                                        Benchmarking
                                        
                                    
                                    
                                    
                                        Compensation Management
                                        
                                    
                                    
                                    
                                        Data Management
                                        
                                    
                                    
                                    
                                        Email / Online
                                        
                                    
                                    
                                    
                                        Face-to-Face
                                        
                                    
                                    
                                    
                                        Panel Management
                                        
                                    
                                    
                                    
                                        Paper-Based
                                        
                                    
                                    
                                    
                                        Phone-Based
                                        
                                    
                                    
                                    
                                        Sample Management
                                        
                                    
                                    
                                    
                                        Statistical Analysis
                                        
                                    
                                    
                                    
                                        Survey Management
                                        
                                    
                            
                        