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What is Choice?

Numerous financial advisors assert that the most effective way to engage with digital assets while ensuring client oversight is by utilizing separately managed accounts or by investing in over-the-counter funds and indices. These professionals have the ability to directly handle bitcoin and other digital assets for their clients, guaranteeing that these investments are kept within their advisory framework and safeguarded by Fidelity Digital Assetsâ„ . Whether you prefer executing trades in bulk or on an individual basis, we provide an array of tools tailored to meet your requirements. Together with Fidelity Digital Assetsâ„  and Komainu, we emphasize the importance of securing your digital assets. Our platform is designed to effortlessly mirror your current advisory fee structure and billing processes. With the Choice solution, you can carry out transactions via Interactive Brokers or Kraken using a single investment or retirement account, all of which is held in qualified custody. Moreover, if your clients have holdings in REITs, physical gold, real estate, or other alternative investments, we are fully prepared to manage those as well. This all-encompassing account allows for the buying and selling of digital assets, stocks, ETFs, and more from one unified location. Additionally, there are no additional fees if you decide to grant your client access to their own login. Ultimately, our goal is to streamline your investment management experience while providing extensive support for your digital asset trading endeavors. We understand that navigating the complexities of digital assets can be daunting, so we aim to provide clarity and assistance every step of the way.

What is Betterment?

Betterment is one of the most recognized digital wealth management platforms, built to help individuals achieve financial growth with less effort and more confidence. It delivers automated investing through expert-designed, globally diversified portfolios while layering in advanced tax-saving tools like tax-loss harvesting, tax coordination across accounts, and automatic dividend reinvestment. Users also benefit from a high-yield cash account offering competitive APYs, seamless transfers, and FDIC insurance of up to $2 million—eight times more than most banks. Retirement planning is a core strength of Betterment, with options including Traditional IRAs for upfront tax deductions, Roth IRAs for long-term tax-free growth, and SEP IRAs ideal for entrepreneurs and small-business owners. The platform also provides simple, guided rollovers from old 401(k)s and higher-cost IRA accounts into Betterment-managed IRAs, helping investors consolidate assets, reduce unnecessary fees, and unlock more efficient portfolio growth. With its personalized calculators, goal trackers, and smart portfolio recommendations, Betterment adjusts strategies as life circumstances evolve, ensuring users stay on target for retirement milestones. Investors seeking hands-on support can upgrade to Premium, where Certified Financial Planners (CFPs) provide tailored advice on complex financial questions. By blending automation with human expertise, Betterment offers both convenience and personalized care for a broad range of savers. The platform’s easy-to-use interface, transparent pricing, and strong track record make it a trusted partner for over a million customers. Ultimately, Betterment combines technology, guidance, and innovation to create a modern way to invest, save, and prepare for retirement.

Media

Media

Integrations Supported

Interactive Brokers
Itron Enterprise Meter Data Management
Kraken

Integrations Supported

ADP Workforce Now
Ascentis
Bennie
Dayforce
Era
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Utluna
Workday Financial Management
Workday HCM

API Availability

API Availability

Pricing Information

1% digital trade fee

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Choice

Date Founded

2010

Company Location

United States

Company Website

www.retirewithchoice.com/pro

Company Facts

Organization Name

Betterment

Date Founded

2010

Company Location

United States

Company Website

www.betterment.com

Categories and Features

Categories and Features

401(k)

Not specified

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