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What is Circana?

Circana functions as a market research and analytics company that delivers comprehensive insights into consumer behavior by utilizing extensive datasets, advanced AI visualization tools, and expert knowledge spanning more than 25 industries. Their services include market monitoring, predictive analytics, and strategic solutions that help businesses assess their performance, forecast future trends, and identify avenues for expansion. Operating internationally, Circana serves clients across a wide array of sectors such as food and beverage, fashion, technology, and healthcare. Committed to transforming complex data into understandable insights, Circana partners with brands to address business challenges and foster innovation, with the ultimate goal of improving decision-making processes. By harnessing its vast expertise, Circana enables organizations to remain competitive in an ever-changing marketplace, ensuring they are well-equipped to navigate future challenges and seize emerging opportunities.

What is CSS Predictive Intelligence?

CSS Predictive Intelligence is an advanced market research and forecasting company that leverages predictive intelligence and agile methodologies to help businesses anticipate future trends and consumer behavior. Operating as a division of CRG Global, it supports agencies and Fortune 1000 companies in making data-driven strategic decisions. Its proprietary platform, HUUNU®, uses a unique prediction market approach where participants invest virtual currency based on expected outcomes, capturing collective judgment rather than individual opinion. This method reduces response bias and delivers more accurate and reliable insights compared to traditional survey techniques. CSS Predictive Intelligence enables organizations to forecast trend timing, assess market potential, and optimize product and marketing strategies. The platform combines quantitative predictions with qualitative reasoning, offering both “what” and “why” insights. It is particularly effective for identifying disruptive innovations, testing product concepts, and refining messaging. The gamified experience increases participant engagement, leading to higher-quality data. With results delivered up to 3–5 times faster than traditional methods, businesses can act quickly on insights. The platform is built on behavioral science and validated algorithms, achieving high predictive accuracy. CSS helps companies reduce research costs while improving decision clarity. Overall, it redefines market research by turning predictive intelligence into a strategic advantage.

Media

Media

Integrations Supported

Alida

Integrations Supported

Alida

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Circana

Date Founded

2023

Company Location

United States

Company Website

www.circana.com

Company Facts

Organization Name

CSS Predictive Intelligence

Company Location

United States

Company Website

css-pi.com

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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