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What is ClickPath?

Randomly experimenting with marketing tactics frequently results in more setbacks than successes, as it raises the likelihood of failure rather than achieving the intended outcomes. To improve effectiveness and ensure you meet your objectives, it is vital to pinpoint which campaigns provide the highest return on investment. Our advanced call attribution analytics enable you to gather call data from both the United States and Canada, directly linking it to the specific advertisement, keyword, and referring website that generated the lead. This comprehensive assessment allows you to evaluate which investments are producing the most substantial results across both digital and traditional platforms. Essentially, ClickPath meticulously monitors all conversions resulting from your online marketing initiatives, including phone calls, and ties them back to the exact keyword or advertisement source. As a prominent authority in online-to-offline ad attribution solutions, ClickPath delivers unparalleled insights into your overall conversion efficiency, equipping you to allocate your marketing budget with greater intelligence. By utilizing this robust tool, you can enhance your advertising effectiveness, ensuring that every dollar spent is aligned with your strategic goals. Consequently, this strategic approach not only optimizes your marketing efforts but also fosters a more sustainable growth trajectory for your business.

What is AdLantern?

Take the time to review your monthly budget to strategically plan your daily expenses and priorities. Set a target for your monthly spending, and we will intelligently adjust your daily campaign budgets to align with that goal. You can distribute your advertising budget evenly while also having the flexibility to customize it according to your unique requirements. Regularly compare your actual expenditures with your planned budget to determine if you are on schedule, exceeding expectations, or falling short. If you want to adjust your posting days or need diverse solutions for different types of ad campaigns, we are here to assist you. When you first log into AdLantern, you'll be directed to the Sync page, which facilitates a smooth import of your client accounts and ad campaigns. This page includes straightforward instructions to help you connect AdLantern with your existing Google Ads account in a step-by-step manner. Once you finalize the setup, your client accounts will be visible on both the Sync page and the left navigation menu, giving you a complete view of your advertising efforts. Furthermore, this integration not only simplifies management but also helps you stay on track with your financial objectives. By utilizing these tools, you can enhance your advertising performance and ensure that your strategies are effectively aligned with your financial plans.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ClickPath

Date Founded

1998

Company Location

United States

Company Website

www.clickbook.net

Company Facts

Organization Name

AdLantern

Date Founded

2018

Company Location

United States

Company Website

adlantern.com

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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