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What is ClickPath?

Randomly experimenting with marketing tactics frequently results in more setbacks than successes, as it raises the likelihood of failure rather than achieving the intended outcomes. To improve effectiveness and ensure you meet your objectives, it is vital to pinpoint which campaigns provide the highest return on investment. Our advanced call attribution analytics enable you to gather call data from both the United States and Canada, directly linking it to the specific advertisement, keyword, and referring website that generated the lead. This comprehensive assessment allows you to evaluate which investments are producing the most substantial results across both digital and traditional platforms. Essentially, ClickPath meticulously monitors all conversions resulting from your online marketing initiatives, including phone calls, and ties them back to the exact keyword or advertisement source. As a prominent authority in online-to-offline ad attribution solutions, ClickPath delivers unparalleled insights into your overall conversion efficiency, equipping you to allocate your marketing budget with greater intelligence. By utilizing this robust tool, you can enhance your advertising effectiveness, ensuring that every dollar spent is aligned with your strategic goals. Consequently, this strategic approach not only optimizes your marketing efforts but also fosters a more sustainable growth trajectory for your business.

What is CallRoot?

Seamlessly integrate features like dynamic number insertion, call recording, call heatmaps, SMS workflows, keyword attribution, and CRM integrations within minutes. CallRoot equips your marketing team to implement campaigns efficiently, track performance, and achieve outstanding outcomes. By dynamically inserting tracking phone numbers on your website, you gain the ability to analyze different call sources and identify the keywords that drive them. Build a pool of numbers, allowing CallRoot to manage dynamic insertion and tracking automatically on your behalf. This enables you to assess and record phone call conversions across both offline and online marketing channels, including PPC keywords, with ease. With access to detailed call analytics, you can effortlessly download reports from an intuitive tracking dashboard designed for user convenience. Furthermore, you can procure local phone numbers to better monitor incoming calls from visitors to your website, significantly improving your chances of connecting with prospective customers. Such thorough tracking empowers you to refine your marketing strategies based on actionable data insights, ultimately enhancing your campaign's effectiveness and reach. By leveraging these tools, your team can make more informed decisions and foster stronger customer relationships.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ClickPath

Date Founded

1998

Company Location

United States

Company Website

www.clickbook.net

Company Facts

Organization Name

CallRoot

Date Founded

2017

Company Location

United States

Company Website

callroot.com

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Call Tracking

CRM
Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

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