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What is Confido?
Confido empowers consumer packaged goods (CPG) brands to gain insight into and enhance the significant portion of revenue—up to 30%—allocated to retailer and distributor deductions or billbacks. With Confido, brands can efficiently monitor their deductions, streamline manual processes like cash application and deduction management, and manage trade planning while keeping an eye on cash application tracking.
Highlighted Features
Cash Application - Swiftly process payments from retailers and distributors, while easily tracking deductions based on retailer, product, and reason.
Dispute Management – Automate the collection of supporting documentation and submission of disputes for chargebacks deemed invalid.
Trade Promotion Management - Rapidly plan promotions and automatically track sales lifts and actual performance, ensuring effective evaluations of promotional strategies. Additionally, the platform offers comprehensive analytics to help brands make informed decisions and optimize future trade activities.
What is Aforza?
Aforza offers a comprehensive suite of cloud and mobile applications specifically designed for Consumer Packaged Goods (CPG) companies, focusing on enhancing profitability across various roles, markets, categories, and distribution channels. By leveraging the powerful infrastructures of Salesforce and Google Cloud, Aforza ensures continuous innovation with three major updates each year, emphasizing scalability and security for larger organizations. The platform successfully connects planning with execution, boosting profitability through features such as trade promotion management, revenue growth management, key account management, retail execution, distributor management, telesales, B2B commerce, photo automation, and advanced analytics & insights. Moreover, Aforza has introduced Vertical AI, referred to as Ava, which serves as a commercial excellence coach that improves team productivity and aids in making better-informed decisions across different scenarios. The flexibility of the platform also allows for tailored customizations to meet unique business needs, leading to project completion times being reduced by 30% while requiring 50% less effort. In addition, with these advanced capabilities, Aforza is positioned as a significant contributor to enhancing efficiency and fostering growth within the CPG industry, making it an invaluable partner for businesses aiming to optimize their operations.
Media
No images available
Integrations Supported
Google Cloud Platform
Salesforce
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Confido
Date Founded
2021
Company Location
United States
Company Website
confidotech.com
Company Facts
Organization Name
Aforza
Date Founded
2019
Company Location
United States
Company Website
aforza.com
Categories and Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Categories and Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion