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What is Confido?

Confido empowers consumer packaged goods (CPG) brands to gain insight into and enhance the significant portion of revenue—up to 30%—allocated to retailer and distributor deductions or billbacks. With Confido, brands can efficiently monitor their deductions, streamline manual processes like cash application and deduction management, and manage trade planning while keeping an eye on cash application tracking. Highlighted Features Cash Application - Swiftly process payments from retailers and distributors, while easily tracking deductions based on retailer, product, and reason. Dispute Management – Automate the collection of supporting documentation and submission of disputes for chargebacks deemed invalid. Trade Promotion Management - Rapidly plan promotions and automatically track sales lifts and actual performance, ensuring effective evaluations of promotional strategies. Additionally, the platform offers comprehensive analytics to help brands make informed decisions and optimize future trade activities.

What is Aforza?

Aforza offers a comprehensive suite of cloud and mobile applications specifically designed for Consumer Packaged Goods (CPG) companies, focusing on enhancing profitability across various roles, markets, categories, and distribution channels. By leveraging the powerful infrastructures of Salesforce and Google Cloud, Aforza ensures continuous innovation with three major updates each year, emphasizing scalability and security for larger organizations. The platform successfully connects planning with execution, boosting profitability through features such as trade promotion management, revenue growth management, key account management, retail execution, distributor management, telesales, B2B commerce, photo automation, and advanced analytics & insights. Moreover, Aforza has introduced Vertical AI, referred to as Ava, which serves as a commercial excellence coach that improves team productivity and aids in making better-informed decisions across different scenarios. The flexibility of the platform also allows for tailored customizations to meet unique business needs, leading to project completion times being reduced by 30% while requiring 50% less effort. In addition, with these advanced capabilities, Aforza is positioned as a significant contributor to enhancing efficiency and fostering growth within the CPG industry, making it an invaluable partner for businesses aiming to optimize their operations.

Media

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Media

Integrations Supported

Google Cloud Platform
Salesforce

Integrations Supported

Google Cloud Platform
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Confido

Date Founded

2021

Company Location

United States

Company Website

confidotech.com

Company Facts

Organization Name

Aforza

Date Founded

2019

Company Location

United States

Company Website

aforza.com

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

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