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What is Salesforce Consumer Goods Cloud?

As traditional retail channels continue to account for 95% of sales, it is crucial for consumer goods companies to strengthen their partnerships with retailers for successful execution in the market. Brands are now revolutionizing the in-store shopping experience by utilizing Consumer Goods Cloud, a comprehensive platform that consolidates the management of promotional strategies, trade fund allocation, and revenue enhancement into a single interface. This innovative solution provides valuable insights on trade spending effectiveness, allowing companies to optimize their promotional return on investment. Users can also benefit from real-time visibility into trade budgets and financial resources, including current rates and adaptable funding options. The platform simplifies the scheduling and prioritization of store visits, empowering teams to engage effectively with location-specific activities and resources. In addition, it streamlines order placement, ensuring that pricing remains accurate and consistent across multiple devices and connectivity situations. With the ability to prioritize deliveries and oversee fleet operations while maintaining complete visibility into order and fulfillment details, businesses can enhance operational efficiency. This interconnected system ultimately fosters the optimization of trade activities, resulting in improved performance in a fiercely competitive marketplace. By embracing these cutting-edge solutions, companies are better equipped to navigate the evolving retail landscape and address the demands of both partners and consumers effectively. As the retail environment continues to shift, being proactive and adaptive will be key to sustained success.

What is ABM Loyalty?

An impactful marketing solution boosts customer interaction, aids in gathering and examining consumer data, and underpins the implementation of promotional strategies. This adaptable cloud-based loyalty program responds efficiently to evolving client reward policies, yielding cost efficiencies and enhancing customer identification on multiple fronts while simultaneously increasing retention rates and expanding critical customer databases. Created to nurture customer allegiance, this flexible program serves a variety of industries, including retail, gas stations, hospitality, beauty services, cinemas, and personalized vendor solutions. It functions from a centralized database that merges client and purchasing details derived from numerous sources, including surveys, websites, and mobile apps. Moreover, it entails pinpointing target demographics alongside their purchasing traits, which leads to the development of customer segments based on common buying patterns and the application of strategies informed by analytical insights from marketing campaigns. By leveraging such extensive data, businesses can effectively customize their marketing strategies and significantly enhance their engagement with customers, ensuring a more personalized experience that resonates with each individual. Ultimately, this approach not only strengthens customer relationships but also drives long-term business growth.

Media

Media

Integrations Supported

Cleo Integration Cloud
Salesforce

Integrations Supported

Cleo Integration Cloud
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/consumer-goods-cloud/overview/

Company Facts

Organization Name

ABM Cloud

Company Location

Estonia

Company Website

abmcloud.com/en/abm-soft/loyalty-program-for-clients/

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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