SMS Storetraffic Verified Customer Reviews (2026)

Overall, the SMS Storetraffic Pearl has been great! It gives you what you need and some bells and whistles...lots of custom reporting. Our point of contact, Sayantani, has been great! She was so helpful and patient with our team as we learned to navigate the app. We would highly recommend her and this app!!

We like having access to our daily counts to enable us to make smart business decisions from a staff perspective. We also like the ability to run custom reports and have them emailed to our leadership team.

I wish we could get live numbers without paying extra. As such, we can capture our attendance count at the top of every hour, so that's not bad.

We very much appreciate that when the WiFi is down, the door counter still counts traffic, and will update when WiFi is back. Our WiFi was down for days, and when it came back on, the counter had tracked and stored traffic numbers for those days. Once WiFi was back on, the numbers updated in the dashboard.

We appreciate the desktop access to the dashboard. We can see the door count in real time from any computer, and can pull a variety of reports including traffic during events and different weather patterns.

N/A

We have been working with SMS for a long time, and the team is always coming with good communication, in time response, professional assistance.

Highly recommended for traffic counter part and the services

We have been working with SMS for a long time, and the team is always coming with good communication, in time response, professional assistance.

Highly recommended for traffic counter part and the services

currently we dont see any cons point we can share, good work team, please keep on

Having an accurate count of the people we have at any given time is incredibly important. We want to be confident in the decisions we make for our business and never again have to leave it up to an educated guess on clickers by a staff member who hopefully was paying attention the whole time! We also appreciate the reporting you receive and the customer support as well.

Easy process to get the system calibrated.
Very accurate.
The real-time information without having to take away from staff responsibilities is priceless.

Had some difficulty on the back-end with T.M.A.S. but support was able to guide me through the proper steps to find what I was looking for and make changes.

We were originally on a free version without a subscription, and I thought when we upgraded we would have better visibility into the data (which we do), but I didn't expect the customer support/onboarding and personal touch of Sayantani. It was unexpected and amazing!

I chatted one night with the support chat on the website and response was fast and helpful.
We got personalized connections with Sayantani (2 meetings) and she was so warm and welcoming and thorough.

One of the Pearl people counters arrived to us with corroded batteries so we had to send it back and get a replacement.
I wish we could pay for a lower subscription for all 3 pearl people counters instead of the $30/month/device. It does start to add up if we add more devices, so a threshold where you have more devices for a bulk discount on the subscription would be nice.

We have been an SMS customer for several years. Their traffic counter unit has really helped us maximize peak times for staff scheduling and determine customer habits during special events that take place just steps from our store. Where less sophisticated tech may only track single counts (one in, one out), SMS tech will help track the traffic of customers who spend meaningful time in the store, which is necessary for accurate conversion data. Their customer service team has been genuinely friendly and helpful every time we have reached out for support. We recommend their services for businesses seeking accurate traffic counts for single or multiple entrances. Very happy to continue using SMS Storetraffic in the future!

- tracks multiple entrances
- easy to install
- sleek, inconspicuous design
- great customer service
- choice of a couple of colour options

The current system can't track the amount of time each customer spends in the store.

The Newport Historical Society purchased a set of Pearl counters for an exhibit and has since bought two more pairs. The devices are easy to set up and support has been very responsive if needed. This has been a great tool for tracking visitation accurately and easily. Would recommend to museum professionals and retail users alike!

This device provides accurate counts of people visiting our organization's exhibition and retail spaces. The data gathered has been useful in assessing visitor experience and flow, which we have used to inform exhibit design and merchandising. The device was straightforward to mount and has been easy to relocate if needed. The app is also easy to use, and the support team has always responded promptly and been incredibly helpful!

Setup took a few tries while we configured our Wi-Fi to support the device, but support was on hand to offer solutions and we got the device up and running quickly.

They made the system work seamlessly for our library, which is hard to count with so many strollers and families walking in clumps through our doors. Technical support is stellar and the relationship between us in the Southern US and SMS in Montreal makes for great humor: y'all and vous!

easy install by local techs
quick response, easy billing
pro-active remote technical assistance at no charge

While we have another security camera system, but this one is clearer. Obviously NOT a con, except that I'd love if this camera could capture more of the face for security. While its purpose is to count heads, not bad guys, it sure would be nice.

We’ve used SMS Storetraffic for over two years and found it dependable for tracking in-store visitor counts and peak traffic hours. Even when we weren’t fully leveraging the analytics, the solution itself worked as expected and the team treated us with care and professionalism. Customer support was the strongest part of our experience, and their flexibility made it easy to manage our account as our needs evolved.

The platform provides accurate and consistent foot-traffic data that helped us understand customer flow patterns over time. The interface is straightforward, exports are reliable, and the support team — especially Sayantani — has been exceptionally responsive and flexible whenever we needed help or custom reports. Their willingness to go above and beyond stood out.

The web dashboard could benefit from more advanced data visualization and trend-comparison tools. Occasional Wi-Fi or power interruptions caused data gaps, and the analytics features could be deeper for larger retail operations.

I would definitely recommend SMS Storetraffic to other businesses. It's platform and portal is easy to use and provides all required reporting and more.

Amazing customer service and training. SMS allows us to efficiently track and manage our traffic and staffing.

I really do not have any cons that I have encountered.

SMS Storetraffic has been a game-changer for how the Lanesboro Area Chamber of Commerce tracks and communicates the value of tourism. In a town where every visitor counts, having reliable foot traffic data empowers us to better serve our members, advocate for downtown investment, and plan more strategically. Highly recommended for other destination communities or rural main street organizations.

User-Friendly Dashboard: Easy to navigate app to get daily/weekly stats

Valuable Visitor Insights: Helps us understand foot traffic patterns in our visitor center, which we share with local businesses.

Quick Setup and Reliable Support: Installation was smooth, and customer service has been responsive and helpful.

Customizable Reporting: Allows us to track daily, weekly, and seasonal trends—crucial in a tourism-driven community.

Helps Justify Grant Funding: The data has strengthened our grant applications and economic development reports.

Cost May Be High for Very Small Organizations: Worth the investment for us, but might be a stretch for chambers with tighter budgets.

No indication when battery is low: We just notice when there is no reporting for a day then we switch the batteries.

Have to pay for enhanced analytics

SMS Storetraffic not only offers top-quality products but also provides exceptional service. Collaborating with them is always a seamless and great experience.

The 3D Scope is an outstanding product that surpasses expectations in performance. The support team is highly knowledgeable and always ready to help. Despite its rich feature set, it remains easy to manage and calibrate.

There are no cons right now, all the features we need are there.

This product is much more user-friendly and useful than the previous solution we were using at my library.

Report variety, easy to access dashboard, mobile app, ability to schedule reports for multiple users

So far there is nothing I dislike about this product.

Overall the system works great for us. We can easily report to leadership monthly and pull counts for holiday weekends or events.

SMS door counters make our monthly reporting process so much easier. One of our metrics is the amount of walk-ins to our visitor center and this software help this process to be easier.

System has gone offline and we didn't realize so lost data on those dates. We have improved our internet so hoping this will no longer be an issue.

Amazing person and very knowledgeable of his skillset.
One of the best support team members we have work with in a very long time. I look forward to working with him again.

Working with Michel was a great experience, very friendly, detailed, patients and very supportive.
Amazing personality and team work.
he is defiantly is an asset to SMS and provided an exceptional service to us and a contractor. My team was very honor to work with Michel. Looking forward all future opportunity working with him again.

No Cons here. Michel is a very great person to work with. He make the challenge and installation very simple

Our experience has been a 15/10.

Mike is incredibly efficient and very knowledgeable and patient.

This product is super easy to use. It is really intuitive, and it is reliable and accurate.
The customer service is also quick and excellent.

The only con that I would have is that it cannot integrate to the main page of Heartland, but that is on Heartland, not SMS.

The hardware, web interface and customer support have all been exceptional. The onboarding sessions with Sayantani have been invaluable in getting efficient use of the traffic data.

The Pearl deploys easily, installs easily and offers valuable insights to foot traffic trends. The API also means we can easily integrate the data to our internal reporting platforms.

Reliance on app for initial setup. Otherwise, no complaints.

We ordered this device for our retail store and it works great. Not only was it easy to set up, but we were contacted by a customer success representative who gave a tutorial on the website and all of the reporting that’s available. Then they followed up for a second call to make sure everything was working, to see if we had questions, and to show us more in-depth reports. The counter does more that we had anticipated and will be a great tool for schedule shifts and break times. Don’t skip the tutorials or you will miss out on all the potential this has. Thank you, Sayantani, for being such a great resource, your service was excellent!

The device was easy to set up, it comes with very clear directions, and the customer service for onboarding was exceptional. We worked with Sayantani and she was very helpful with showing us how to set up reports. With the reporting not only do we have a daily count, but we see averages by the day and even by the hour which is helpful for scheduling shifts and break times.

The device does everything we needed and more with all the reporting, We really don't have a con.

A slow start but now realizing huge benefits! It took getting through the first orientation session to realize the true power of this product, but now we are seeing a lot of potential.

Easy Installation, phone app and web admin, wide range of customizable reports, great training, quality build

Would love to see more details about the capabilities on the website prior to purchase.

Overall the traffic counter has provided real time insight into my business traffic that has helped me make more informed decisions.

The physical installation was very simple and the WiFi connection was an easy setup as well. My router is far away from the front door so had some connectivity issues initially but the SMS customer service team was responsive in solving the issue by recommending a WiFi extender which solved the problem. I have had the traffic counter in place at my laundromat for almost a year and it's worked flawlessly. I am able to see update traffic counts every 15 min into the store. This data has helped me know which days to be open longer to better serve customers.

I pay for the online subscription to have access to more than 4 weeks of historical data. The online reporting tools aren't as user friendly as I would like but nothing that an export to Excel can't fix.