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What is Salesforce Consumer Goods Cloud?

As traditional retail channels continue to account for 95% of sales, it is crucial for consumer goods companies to strengthen their partnerships with retailers for successful execution in the market. Brands are now revolutionizing the in-store shopping experience by utilizing Consumer Goods Cloud, a comprehensive platform that consolidates the management of promotional strategies, trade fund allocation, and revenue enhancement into a single interface. This innovative solution provides valuable insights on trade spending effectiveness, allowing companies to optimize their promotional return on investment. Users can also benefit from real-time visibility into trade budgets and financial resources, including current rates and adaptable funding options. The platform simplifies the scheduling and prioritization of store visits, empowering teams to engage effectively with location-specific activities and resources. In addition, it streamlines order placement, ensuring that pricing remains accurate and consistent across multiple devices and connectivity situations. With the ability to prioritize deliveries and oversee fleet operations while maintaining complete visibility into order and fulfillment details, businesses can enhance operational efficiency. This interconnected system ultimately fosters the optimization of trade activities, resulting in improved performance in a fiercely competitive marketplace. By embracing these cutting-edge solutions, companies are better equipped to navigate the evolving retail landscape and address the demands of both partners and consumers effectively. As the retail environment continues to shift, being proactive and adaptive will be key to sustained success.

What is CloudESL?

Alibaba Cloud integrates its sophisticated technologies and best practices into the Cloud Electronic Shelf Label (ESL) system, which is designed to boost the efficiency of retail operations and management within the evolving retail environment. The CloudESL provides immediate price updates and customizable templates tailored to various usage scenarios, allowing it to present essential information such as current stock levels, product specifications, order updates, display content, and QR codes. In addition, the system utilizes LED notifications to inform retailers about promotional offers, out-of-stock items, and the picking process. Through a centralized management approach, CloudESL streamlines the oversight of product information, pricing tactics, marketing initiatives, store layouts, roles, and access permissions. This cutting-edge solution also features centralized operations and maintenance (O&M), relieving stores from the demands of extra IT tasks. Moreover, CloudESL adds value through services that include display management, category optimization, smart picking, and dynamic pricing adjustments, ultimately leading to improved retail performance and enhanced customer satisfaction. By leveraging these functionalities, retailers can not only optimize their operations but also foster deeper engagement with their clientele, paving the way for a more responsive and adaptive retail experience.

Media

Media

Integrations Supported

Alibaba Cloud
Cleo Integration Cloud
Salesforce

Integrations Supported

Alibaba Cloud
Cleo Integration Cloud
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/consumer-goods-cloud/overview/

Company Facts

Organization Name

Alibaba Cloud

Date Founded

2008

Company Location

China

Company Website

www.alibabacloud.com/product/cloudesl

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

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