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What is Conviva?

Tech operations teams play a crucial role in managing and addressing issues related to the delivery of streaming content and advertisements, which helps to maintain a viewing experience that rivals that of traditional television. By actively engaging viewers and broadening their audience, these teams can substantially enhance revenue streams. Marketers and content creators are empowered to build their audiences through an optimal mix of social media, advertising, and captivating content. The platform, which draws data from 3.3 billion applications, processes a remarkable 1.8 trillion data events daily across 180 countries. This data is meticulously organized and centered around viewers, ensuring that every moment of every stream is accounted for. This structure is intentionally designed to guide decisions that maximize engagement, enhance revenue, and improve ROI. By providing real-time, cross-screen insights, businesses can gain a significant advantage in a competitive market. Instead of relying solely on gut feelings, users can access concrete information. Conviva’s platform boasts the most extensive and accurate streaming video data set available on a global scale. With the capability to leverage over 150 billion streams each year, organizations can align their operational, marketing, and strategic efforts more efficiently, ensuring that every choice is informed by data and yields a meaningful impact. This comprehensive data-driven approach ultimately leads to a richer understanding of viewer behavior, which in turn results in enhanced content delivery and greater audience satisfaction. Furthermore, the continuous improvement of services based on these insights solidifies the relationship between viewers and content providers.

What is Codec?

Leverage the capabilities of AI to enhance brand growth by gaining a profound understanding of and engaging with audience culture. By transforming insights into actionable strategies, Codec's recognized Tribes foster effective collaboration among remote teams and enable informed marketing decisions that adapt to cultural trends. Connecting global teams and agencies to the Codec platform ensures that shared audience insights are central to brand creation. Codec aims to guide brands through the rapidly changing consumer landscape amid this crucial digital evolution. In the last five years, we have partnered with some of the most innovative brands worldwide, linking global and local teams throughout various marketing stages to create a cohesive understanding of their culturally engaged audiences. We are convinced that brands that connect with cultural narratives are the ones that succeed. Our AI-enhanced audience analytics evaluate vast amounts of digital interactions in real-time, helping brands stay pertinent and influential. This dedication to grasping cultural shifts equips brands to respond swiftly and adeptly in a perpetually evolving market, ultimately fostering long-term success and relevance. Embracing these insights allows brands not only to survive but to flourish amidst the complexities of modern consumer behavior.

Media

Media

Integrations Supported

Enveu
SquadCast

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Conviva

Date Founded

2006

Company Location

United States

Company Website

www.conviva.com

Company Facts

Organization Name

Codec

Date Founded

2015

Company Location

United Kingdom

Company Website

www.codec.ai/

Categories and Features

Categories and Features

Audience Intelligence

Not specified

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