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What is CoolTool?
Investigate and validate the subconscious perceptions, thoughts, and emotions of consumers interacting with digital platforms on both desktop and mobile devices. By utilizing online webcam eye tracking technology, we can pinpoint the areas that capture consumer attention. Furthermore, online emotion assessment tools document the emotional responses elicited as users navigate through digital products. Implicit online testing helps reveal the underlying attitudes and beliefs that remain hidden from conscious awareness. Our groundbreaking product, UXReality, offers a holistic alternative to traditional usability laboratories by delivering a virtual research environment. This innovative tool supports UX research for both desktop and mobile platforms from remote locations, allowing users to gain insights through high-quality session recordings that provide a rare glimpse into the user's viewpoint. Moreover, the solution seamlessly incorporates AI-driven eye tracking, emotion analysis, and feedback surveys, which collectively enhance the depth of understanding regarding user experience. By adopting this method, not only is the quality of research improved, but the usability testing process is also made significantly more efficient and accessible to a wider range of researchers. This comprehensive approach enables a more nuanced exploration of consumer behavior in the digital landscape.
What is Affectiva?
Affectiva, part of the Smart Eye group, is at the forefront of Emotion AI, a technology that enables machines to understand human emotions and interactions. Founded by MIT scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva’s AI technology has transformed media analytics and automotive industries. Its Emotion AI platform helps media companies understand audience reactions and enables car manufacturers to enhance safety features by detecting driver and passenger states. Affectiva’s products are built using advanced machine learning and computer vision techniques, and the company maintains a strong commitment to ethical AI deployment, continuing to innovate within the Smart Eye ecosystem.
Integrations Supported
API Availability
API Availability
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Android
Windows
Supported Platforms
SaaS
Customer Service / Support
24 Hour Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Online Training
Training Options
Documentation Hub
Webinars
On-Site Training
Company Facts
Organization Name
CoolTool
Date Founded
2011
Company Location
United States
Company Website
cooltool.com
Company Facts
Organization Name
iMotions
Date Founded
2005
Company Location
Denmark
Company Website
imotions.com
Categories and Features
Emotion Recognition
Not specified
Eye Tracking
Not specified
Market Research
Data Management
Email / Online
Panel Management
Sample Management
Statistical Analysis
Survey Management
Survey
Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video
Categories and Features
Computer Vision
Not specified
Emotion Recognition
Not specified