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What is CoolTool?

Investigate and validate the subconscious perceptions, thoughts, and emotions of consumers interacting with digital platforms on both desktop and mobile devices. By utilizing online webcam eye tracking technology, we can pinpoint the areas that capture consumer attention. Furthermore, online emotion assessment tools document the emotional responses elicited as users navigate through digital products. Implicit online testing helps reveal the underlying attitudes and beliefs that remain hidden from conscious awareness. Our groundbreaking product, UXReality, offers a holistic alternative to traditional usability laboratories by delivering a virtual research environment. This innovative tool supports UX research for both desktop and mobile platforms from remote locations, allowing users to gain insights through high-quality session recordings that provide a rare glimpse into the user's viewpoint. Moreover, the solution seamlessly incorporates AI-driven eye tracking, emotion analysis, and feedback surveys, which collectively enhance the depth of understanding regarding user experience. By adopting this method, not only is the quality of research improved, but the usability testing process is also made significantly more efficient and accessible to a wider range of researchers. This comprehensive approach enables a more nuanced exploration of consumer behavior in the digital landscape.

What is BeHeard?

BeHeard is an AI-native conversational research platform built to turn customer feedback into actionable marketing insights. It replaces static surveys with AI-driven interviews that ask smart follow-up questions to uncover deeper motivations. BeHeard supports research across the entire marketing funnel, from brand awareness to customer retention. The platform enables teams to design surveys quickly, even without research expertise. AI engages respondents in natural conversations, generating richer and more authentic responses. Advanced analysis tools surface the “why” behind answers, not just the numbers. BeHeard accelerates insight generation, delivering results in hours instead of weeks. Research findings are automatically converted into shareable, branded assets for campaigns and storytelling. Teams can access millions of consumers or bring their own customer data. BeHeard helps improve messaging, optimize conversions, and reduce churn with clarity. It compounds insights across campaigns and funnels for long-term growth. Ultimately, BeHeard helps brands listen better, act faster, and convert more.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$3000/month

Supported Platforms

SaaS
Android
Windows

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

CoolTool

Date Founded

2011

Company Location

United States

Company Website

cooltool.com

Company Facts

Organization Name

BeHeard Labs

Date Founded

2024

Company Location

United States

Company Website

www.gobeheard.com

Categories and Features

Emotion Recognition

Not specified

Eye Tracking

Not specified

Market Research

Data Management
Email / Online
Panel Management
Sample Management
Statistical Analysis
Survey Management

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Categories and Features

AI Tools

Not specified

Customer Feedback

Not specified

Market Research

Not specified

Survey

Not specified

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