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What is Cortex Cloud?

Cortex Cloud, created by Palo Alto Networks, is a cutting-edge platform designed to deliver immediate security for cloud infrastructures throughout the entire software delivery process. By merging Cloud Detection and Response (CDR) with an advanced Cloud Native Application Protection Platform (CNAPP), Cortex Cloud offers extensive visibility and proactive protection for code, cloud environments, and Security Operations Center (SOC) configurations. This platform enables teams to quickly thwart and resolve threats with the help of AI-driven risk prioritization, runtime defense techniques, and automated remediation strategies. Furthermore, Cortex Cloud's seamless integration across various cloud environments ensures adaptable and robust protection for modern cloud-native applications, all while keeping pace with the ever-changing landscape of security threats. Organizations can thus rely on Cortex Cloud to not only enhance their security posture but also to streamline their operations in a rapidly evolving digital world.

What is ADARA Cortex?

ADARA Cortex signifies a groundbreaking evolution in our array of data solutions, delivering essential insights into traveler behavior that empower hyper-personalization in all digital marketing efforts. This cutting-edge platform leverages real-time travel intentions and consumer preferences gathered from a vast network of over 850 million active traveler profiles within ADARA’s Data Co-op, emphasizing interactions that extend beyond the immediate reach of your brand. By enhancing digital marketing initiatives, ADARA Cortex significantly boosts return on investment across various consumer engagement platforms, such as programmatic advertising, search engines, social media, television, email campaigns, and websites. As a prime example, one major airline employed ADARA's data to enhance the efficiency of its bidding strategies in paid Google Search campaigns, leading to an impressive 29% decrease in cost-per-acquisition and an astonishing 95% increase in click-through rates for unbranded search terms. Additionally, ADARA Cortex provides a personalized data experience through the Cortex Catalog, a user-friendly self-service platform designed for users to discover, evaluate, and activate the data sets that align with their unique needs. This comprehensive approach to data application not only simplifies marketing strategies but also equips brands with the tools necessary to effectively seize new travel trends. Ultimately, ADARA Cortex sets a new standard in the industry by merging advanced analytics with actionable insights.