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What is Cortex XDR?

The future of enterprise security is characterized by minimized alerts, comprehensive automation, and improved security operations. Our extensive product suite is unmatched in the industry, providing organizations with unparalleled capabilities in detection, investigation, automation, and response. Cortex XDR™ stands out as the sole detection and response platform that utilizes seamlessly integrated data from endpoints, networks, and the cloud. Moreover, Cortex XSOAR is acclaimed as the leading platform for security orchestration, automation, and response, enabling users to efficiently manage alerts, optimize processes, and automate responses across over 300 third-party products. By gathering, transforming, and merging your organization's security data, you can significantly boost the effectiveness of Palo Alto Networks solutions. In addition, our advanced threat intelligence, which offers unique contextual insights, empowers organizations to enhance their efforts in investigation, prevention, and response to emerging threats. With this high level of integration and intelligence, enterprises are well-equipped to address security challenges with both confidence and agility, ensuring a more resilient security posture in a rapidly evolving threat landscape. This comprehensive approach not only streamlines operations but also fortifies the overall security framework of the organization.

What is ADARA Cortex?

ADARA Cortex signifies a groundbreaking evolution in our array of data solutions, delivering essential insights into traveler behavior that empower hyper-personalization in all digital marketing efforts. This cutting-edge platform leverages real-time travel intentions and consumer preferences gathered from a vast network of over 850 million active traveler profiles within ADARA’s Data Co-op, emphasizing interactions that extend beyond the immediate reach of your brand. By enhancing digital marketing initiatives, ADARA Cortex significantly boosts return on investment across various consumer engagement platforms, such as programmatic advertising, search engines, social media, television, email campaigns, and websites. As a prime example, one major airline employed ADARA's data to enhance the efficiency of its bidding strategies in paid Google Search campaigns, leading to an impressive 29% decrease in cost-per-acquisition and an astonishing 95% increase in click-through rates for unbranded search terms. Additionally, ADARA Cortex provides a personalized data experience through the Cortex Catalog, a user-friendly self-service platform designed for users to discover, evaluate, and activate the data sets that align with their unique needs. This comprehensive approach to data application not only simplifies marketing strategies but also equips brands with the tools necessary to effectively seize new travel trends. Ultimately, ADARA Cortex sets a new standard in the industry by merging advanced analytics with actionable insights.

Media

Media

Integrations Supported

AWS Marketplace
Azure Marketplace
Blackwell Security
Blink
Chronicle SOAR
Cisco XDR
Code42
Cortex AgentiX
Cylera Platform
Deep Instinct
DomainTools
Google Chrome Enterprise
Google Digital Risk Protection
Hedgehog
Kroll Cyber Risk
Microsoft Defender for IoT
OctoXLabs
OverSOC
Qevlar AI
ThreatAware

Integrations Supported

AWS Marketplace
Azure Marketplace
Blackwell Security
Blink
Chronicle SOAR
Cisco XDR
Code42
Cortex AgentiX
Cylera Platform
Deep Instinct
DomainTools
Google Chrome Enterprise
Google Digital Risk Protection
Hedgehog
Kroll Cyber Risk
Microsoft Defender for IoT
OctoXLabs
OverSOC
Qevlar AI
ThreatAware

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Palo Alto Networks

Date Founded

2015

Company Location

United States

Company Website

www.paloaltonetworks.com/cortex

Company Facts

Organization Name

ADARA

Date Founded

2005

Company Location

United States

Company Website

adara.com/cortex/

Categories and Features

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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