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What is Creative|Spark?

Ipsos partners with leading brands and creative agencies during the full spectrum of the creative development process to design, evaluate, and enhance impactful campaigns that bolster brand visibility. Creative|Spark functions as a Creative Assessment tool that streamlines the creative process, allowing advertisers and agencies to quickly comprehend, evaluate, and improve their creative outputs to foster brand growth. This cutting-edge solution is currently available in various countries, including Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States, with future expansions to more regions anticipated. Creative|Spark assesses how effectively your creative content captures and sustains Branded Attention, while also measuring its effects on both short-term and long-term brand performance through a unique combination of cognitive responses, lingering sentiments, and immediate emotional feedback, all reinforced by metrics validated against sales data. Moreover, the platform can deliver actionable insights in as little as 24 hours, facilitating swift decision-making. This rapid reporting enables brands to quickly adjust their strategies based on the most recent evaluations of creative performance, ensuring they remain competitive and responsive in a dynamic marketplace. By leveraging such insights, brands can continually optimize their campaigns for maximum impact and engagement.

What is Adlo?

Adlo is a cutting-edge self-service programmatic advertising platform designed to enable businesses to effortlessly launch ad campaigns across premium publisher inventory without needing an agency, media buyer, DSP agreement, or extensive setup. Users simply create an account, can either upload their pre-existing creative materials or produce new ones using Adlo Studio, choose from diverse ad formats such as banners, videos, natives, or popunders, and tailor their targeting parameters based on criteria like location, past website interactions, interests, demographics, devices, or specific times of the day. Furthermore, they have the ability to set a budget, kick off their campaign immediately, and track performance through a continuously updated dashboard. Adlo Studio acts as a virtual creative team, generating fully branded and specification-compliant advertisements from a single brief, complete with logos, color palettes, brand voice, static banner sizes, video formats, native audio, and a variety of creative iterations within minutes. This platform grants users access to the same sophisticated programmatic framework that larger brands rely on while removing traditional barriers, including the delays related to managed services, contractual obligations, the intricacies of creative transfers, and fragmented performance analytics. By simplifying the entire advertising workflow, Adlo empowers businesses of all sizes to effectively compete in the digital advertising arena, ultimately leveling the playing field for smaller players in the market.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$5,900
Free Trial Offered?
Free Version

Pricing Information

$35 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos.digital/creative-spark

Company Facts

Organization Name

Adlo

Company Location

United States

Company Website

getadlo.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

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