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What is Criteo Commerce Grid?

Criteo Commerce Grid distinguishes itself as the first SSP meticulously crafted to connect supply from commerce-oriented publishers with discerning demand. By merging access to top-tier inventory with extensive real-time commerce analytics, Commerce Grid enables buyers to execute tailored, performance-oriented agreements across a range of formats, such as display, video, CTV, and native advertising. Advertisers gain from optimized deals driven by results, transparent supply chains, and seamless activation within their preferred DSPs. For publishers, Commerce Grid boosts revenue by integrating inventory with data that signifies commerce intent, all while maintaining trust and control over their assets. This unique combination of high-quality supply, accurate audience targeting, and automation equips marketers to attain quantifiable results throughout the entire sales funnel, ensuring that publishers receive fair remuneration for their efforts. Furthermore, the platform's innovative features create a more streamlined advertising landscape, ultimately enhancing collaboration and profitability for both advertisers and publishers. In conclusion, Criteo Commerce Grid is reshaping the advertising ecosystem by facilitating mutually beneficial relationships between all parties involved.

What is Amazon Transparent Ad Marketplace (TAM)?

Elevate your income and reduce latency effortlessly through a unified connection to our server-to-server marketplace. Our advanced auction analytics guarantee that the top bid always triumphs, with no costs for publishers and just a nominal fee of $0.01 CPM for bidders. Work more efficiently with your preferred collaborators, including Amazon, while also tapping into a network of over 50 additional buyers. By initiating a single ad request from your website or application, the Transparent Ad Marketplace handles everything on the server side, simplifying the process for you. You can take advantage of exclusive demand from Amazon and utilize our expertise in creating scalable systems. A straightforward SDK setup enables all demand partners to vie for ad space at the same time. Seamlessly integrate with ad-tech solutions designed to propel your business forward, requiring no extra development efforts and offering dedicated assistance from APS. Effortlessly broaden your partner network with our turnkey monetization solution tailored for publishers of any size. To start using TAM, all you need is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), paving the way for increased profitability. This innovative system not only streamlines ad management but also maximizes your revenue potential while providing you with the support necessary to thrive in the competitive ad landscape. Overall, the ease of use combined with robust features makes it an ideal choice for enhancing your advertising strategy.

Media

Media

Integrations Supported

Google Display & Video 360
MediaMath
The Trade Desk
Yahoo DSP

Integrations Supported

Amazon Ads
DV Publisher Suite
Freestar
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Smoot AI
Snigel
Sovrn
SpotX
Verve
Xandr
iion

API Availability

API Availability

Pricing Information

Criteo Commerce Grid operates on a take rate pricing model, paid by the publisher. Data inclusion in deals-based trading may incur additional fees.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub

Company Facts

Organization Name

Criteo

Date Founded

2005

Company Location

France

Company Website

www.criteo.com/platform/commerce-grid/

Company Facts

Organization Name

Amazon

Company Location

United States

Company Website

aps.amazon.com/aps/transparent-ad-marketplace/

Categories and Features

Categories and Features

Ad Networks

Not specified

Advertising

Not specified

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