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What is Criteo Commerce Grid?

Criteo Commerce Grid distinguishes itself as the first SSP meticulously crafted to connect supply from commerce-oriented publishers with discerning demand. By merging access to top-tier inventory with extensive real-time commerce analytics, Commerce Grid enables buyers to execute tailored, performance-oriented agreements across a range of formats, such as display, video, CTV, and native advertising. Advertisers gain from optimized deals driven by results, transparent supply chains, and seamless activation within their preferred DSPs. For publishers, Commerce Grid boosts revenue by integrating inventory with data that signifies commerce intent, all while maintaining trust and control over their assets. This unique combination of high-quality supply, accurate audience targeting, and automation equips marketers to attain quantifiable results throughout the entire sales funnel, ensuring that publishers receive fair remuneration for their efforts. Furthermore, the platform's innovative features create a more streamlined advertising landscape, ultimately enhancing collaboration and profitability for both advertisers and publishers. In conclusion, Criteo Commerce Grid is reshaping the advertising ecosystem by facilitating mutually beneficial relationships between all parties involved.

What is Amazon Unified Ad Marketplace (UAM)?

Boost your revenue potential with an uncomplicated server-to-server header bidding integration that grants access to unique demand from Amazon and various other buyers. This method merges exclusive product advertisements from Amazon with additional buyer interest, guaranteeing equal and transparent competition among all bidders. With a single integration, you can effortlessly connect to a broad spectrum of buyers, allowing for the automatic creation of ad server line items with just a few clicks. The process of tapping into varied demand is simplified through a unified click-through agreement, which aggregates all earnings into one payment received within a rapid 60-day timeframe. By enabling advertisements from both Amazon and other sources, latency is significantly minimized due to a single ad request to our server. The Unified Ad Marketplace functions as an invitation-only platform, specifically designed for web publishers who either manage their website directly or possess exclusive rights, leveraging Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad serving solution. Our network of buyers on UAM includes reputable partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with ongoing plans to incorporate new demand partners to keep our offerings fresh and expanding. This initiative not only empowers publishers to maximize their monetization strategies but also ensures they are leveraging the most advanced bidding technologies available to them. By adopting this innovative approach, publishers can stay ahead in a competitive market while optimizing their advertising efforts.

Media

Media

Integrations Supported

Amazon Ads
Google Ad Manager
Google Display & Video 360
Magnite
MediaMath
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Sovrn
The Trade Desk
Yahoo DSP

Integrations Supported

Amazon Ads
Google Ad Manager
Google Display & Video 360
Magnite
MediaMath
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Sovrn
The Trade Desk
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Criteo

Date Founded

2005

Company Location

France

Company Website

www.criteo.com/platform/commerce-grid/

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

aps.amazon.com/aps/unified-ad-marketplace/

Categories and Features

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