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What is DashLX?

Partnering with DashLX enables us to propel product innovation, improve customer engagement, and extract significant insights. The data collected from our daily activities is transformed into digital formats, resulting in deep analysis and value creation for both users and brands. By accessing the digital representation of people's everyday habits, environments, and situations—sourced through GPS technology and wearable devices—we can deliver meaningful contributions to innovation while bolstering customer loyalty. The essential information for creating groundbreaking ideas and fostering enduring customer relationships is readily available. Engaged consumers willingly share their interactions with brands and companies, which helps shape and enhance the products and experiences they seek. We accurately capture activity details, patterns, and diverse factors while uncovering insights and trends influenced by climatic conditions and geographical locations. This method allows us to effectively cater to the highly personalized needs and preferences of consumers. Additionally, we consolidate and synchronize user data from multiple channels, ensuring that it is organized, enriched, and contextualized for maximum utility. Ultimately, this comprehensive approach not only deepens our understanding of consumer behavior but also informs strategic decisions that pave the way for future innovations, creating a cycle of continuous improvement. Such collaboration and data-driven insights position us to stay ahead in an ever-evolving market landscape.

What is Atlas DX?

Atlas DX is a cloud-based solution that enhances Affinitiv's approaches to sales, customer service, and retention marketing within the automotive industry. This all-encompassing platform utilizes predictive analytics to improve not only initial purchases but also repeat transactions and long-term customer loyalty, thereby elevating performance for both original equipment manufacturers (OEMs) and dealerships alike. With Atlas DX, businesses can reach consumers through highly tailored communications across various channels, including online, offline, and face-to-face interactions, thanks to Affinitiv's unique 360-degree insights into automotive buyers and their vehicles. The platform's integration enables dealers to engage with consumers via their preferred media and even allows for the scheduling of service appointments directly from marketing materials. By refining marketing initiatives for both dealers and OEMs, Atlas DX significantly enhances the overall consumer experience. Marketers can craft cohesive and innovative messages that are specifically designed for target audiences by analyzing demographic, behavioral, and psychographic data. This targeted approach not only maintains the effectiveness of marketing strategies but also ensures they remain relevant amidst fierce competition, ultimately strengthening the bonds between consumers and automotive brands. Through this innovative platform, Affinitiv paves the way for a more engaged and loyal customer base in the automotive market.

Media

Media

Integrations Supported

Tableau

Integrations Supported

API Availability

Has API

API Availability

Has API

Pricing Information

$500 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Android

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

DashLX

Company Location

United States

Company Website

www.dashlx.com

Company Facts

Organization Name

Affinitiv

Company Location

United States

Company Website

www.affinitiv.com/atlas/

Categories and Features

User Research

Not specified

Categories and Features

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