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What is DataLux?

DataLux stands out as a cutting-edge platform tailored for proficient data management and analytics, crafted to address a range of data challenges while enabling swift decision-making. With its intuitive plug-and-play adaptors, users can easily consolidate vast data sets and visualize insights in real time. The platform’s data lake feature allows organizations to forecast and stimulate innovative developments while ensuring optimal data storage for accurate modeling. It facilitates the creation of portable applications through containerization, adaptable for public cloud, private cloud, or on-premises setups. DataLux adeptly integrates a variety of time-series market data and inferred metrics, such as stock exchange tick data, market policy changes, pertinent cross-industry news, and alternative datasets, to extract causal relationships influencing stock markets and macroeconomic variables. By offering these crucial insights, DataLux equips businesses to make informed decisions and drive product innovation effectively. Moreover, it enhances the product development lifecycle by supporting interdisciplinary A/B testing from conception to final decision-making, thus promoting a thorough enhancement of both design and engineering practices. This comprehensive functionality not only streamlines operations but also positions organizations to stay ahead in a competitive landscape.

What is Causality Engine?

Numerous attribution tools can show which advertisements a customer engaged with before completing a purchase, highlighting correlation. However, Causality Engine goes a step further by revealing how much your revenue would have been affected if those advertisements had not been executed, thereby proving causation. By employing causal inference—akin to the statistical methods used in clinical drug studies—we evaluate the actual additional revenue produced by each marketing channel. This methodology guarantees that the outcomes are purely the result of marketing initiatives without any external influences or alterations. The calculations can be easily understood: for example, if Meta indicates a 4.2x ROAS, yet your total revenue remains the same after a 30% reduction in spending, it suggests those conversions would have occurred anyway. Causality Engine accurately quantifies this phenomenon. By integrating your GA4 and Shopify data, you can obtain your preliminary causal analysis in under five minutes. There’s no requirement for tracking pixels, cookies, or complex integrations—just upload your data to identify which channels are genuinely facilitating growth versus those that only take credit for existing gains. The service provides a one-time analysis for $99, and ongoing insights are offered for $299 each month, enabling businesses to continuously monitor their marketing performance and revenue contributions. This approach fosters a deeper understanding of marketing effectiveness over time, allowing for more informed decision-making.

Media

Media

No images available

Integrations Supported

Google Analytics
Meta Ads
Shopify

Integrations Supported

Google Analytics
Meta Ads
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$99/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Vivorbis

Date Founded

2016

Company Location

Hungary

Company Website

www.equinox.is/solutions

Company Facts

Organization Name

Causality Engine

Date Founded

2023

Company Location

Netherlands

Company Website

causalityengine.ai

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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