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What is DealerDNA?

Effortlessly highlight the ideal payment choices for each vehicle, broaden your audience reach, and boost buyer enthusiasm. By utilizing real-time automated solutions, complex marketing channels are smoothly integrated to display the most favorable payment arrangements for every vehicle. As inventory levels or promotional offers change, prompt updates are made across the dealer's marketing platforms, including dedicated special offers landing pages, inventory detail pages, search engine advertisements, and digital remarketing banners. The cutting-edge iAutopilot™ module from DealerDNA provides an exceptionally intricate and finely-tuned advertising strategy, establishing itself as a frontrunner in the industry. This configuration allows dealers to significantly reduce expenses, taking advantage of a competitive Cost-Per Click (CPC) and management fee structure. In addition, DealerDNA’s advanced Calculator Tool gives customers real-time updates on the latest manufacturer incentives, rebates, and financing options from trusted lenders—highlighting the best available payment choices while ensuring transparency and accelerating the sales process. This all-encompassing approach not only boosts customer engagement but also optimizes dealer operations, creating a more efficient sales environment. By continuously adapting to market dynamics, this system ensures that both dealers and customers enjoy a seamless and productive experience.

What is Atlas DX?

Atlas DX is a cloud-based solution that enhances Affinitiv's approaches to sales, customer service, and retention marketing within the automotive industry. This all-encompassing platform utilizes predictive analytics to improve not only initial purchases but also repeat transactions and long-term customer loyalty, thereby elevating performance for both original equipment manufacturers (OEMs) and dealerships alike. With Atlas DX, businesses can reach consumers through highly tailored communications across various channels, including online, offline, and face-to-face interactions, thanks to Affinitiv's unique 360-degree insights into automotive buyers and their vehicles. The platform's integration enables dealers to engage with consumers via their preferred media and even allows for the scheduling of service appointments directly from marketing materials. By refining marketing initiatives for both dealers and OEMs, Atlas DX significantly enhances the overall consumer experience. Marketers can craft cohesive and innovative messages that are specifically designed for target audiences by analyzing demographic, behavioral, and psychographic data. This targeted approach not only maintains the effectiveness of marketing strategies but also ensures they remain relevant amidst fierce competition, ultimately strengthening the bonds between consumers and automotive brands. Through this innovative platform, Affinitiv paves the way for a more engaged and loyal customer base in the automotive market.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

DealerDNA

Date Founded

1997

Company Location

United States

Company Website

www.dealerdna.com

Company Facts

Organization Name

Affinitiv

Company Location

United States

Company Website

www.affinitiv.com/atlas/

Categories and Features

Auto Dealer

Accounting
Buy-Here-Pay-Here
Collections Management
Contact Database
Customer Database
Document Management
Financing Management
Inventory Management
Lease Management
New Car Dealer
New Car Lot
Online Inventory
Sales Management
Used Car Lot
Website Integration

Categories and Features

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