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Cratio CRM

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What is Decisions on Demand?

Decisions on Demand empowers sales and marketing teams to effectively deploy Account-Based Selling strategies within Salesforce. Our AppExchange application efficiently matches the appropriate individuals to leads, accounts, opportunities, and various other Salesforce entities. Capable of tackling even the most complex assignment challenges, Decisions on Demand includes a user-friendly editor alongside comprehensive management tools integrated into the Salesforce interface. Additionally, the app is compatible with an extensive range of Salesforce features, such as Account and Opportunity Teams, Enterprise Territory Management, Partner Relationship Management (PRM), and the Financial Services Cloud, enhancing overall operational efficiency. With its advanced functionalities, users can optimize their workflows and improve collaboration across departments.

What is Cratio CRM?

The Lead Management System is a comprehensive tool tailored to manage the entire lead management process with efficiency and precision. It encompasses essential features that facilitate everything from lead capture to assignment and ultimate closure. Leads can be sent straight to the CRM Inbox, where the platform automatically generates them, allocates them to the right users, and keeps customers informed through Email or SMS notifications. The system effectively captures submissions from website contact forms as emails, routing these leads to the CRM Inbox for seamless lead creation. Additionally, forwarding portal leads to the CRM guarantees accurate mapping of lead data onto the lead screen within the application. Leads can also be distributed automatically to the sales team based on their original source, ensuring that assigned users are promptly notified via Email or SMS. Users have the ability to monitor lead histories, which includes status updates and a comprehensive timeline that reveals aging concerns. Designed to accommodate sales territories linked to specific locations and products, the CRM allows for user access to be regulated according to territory guidelines. Users are also empowered to attach pertinent documents related to leads or customers, ensuring that all vital marketing materials are conveniently stored in a centralized hub for quick retrieval. This organized approach not only boosts operational efficiency but also promotes enhanced communication and coordination throughout the sales process, ultimately leading to improved customer engagement and satisfaction.